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- W77016269 abstract "Social-psychological and other persuasive mechanisms across diverse contexts are well researched, yet in general the research focusses on the effectiveness of a specific persuasive technique. In the present paper, our specific interest lies in the development of a generalized modular psychometric tool that measures individual susceptibility to persuasion. This is achieved using items from established and validated particulate scales. We describe the result of our analysis, a valid and reliable modular psychometric tool that measures general susceptibility to persuasive techniques." @default.
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- W77016269 date "2014-01-01" @default.
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- W77016269 title "We Will Make You Like Our Research: The Development of a Susceptibility-to-Persuasion Scale" @default.
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- W77016269 doi "https://doi.org/10.2139/ssrn.2446971" @default.
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