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- W770475718 abstract "This paper considers some factors encouraging a market for driver information (DI), some commercial assessments of this market, and some possible directions for this market. It focuses on road users, but recognises that market forces may require services to be provided for other transport modes or to support modal shifts. The most significant factor, affecting the emergence of a DI market, has been the rapid evolution of new technologies, and the application of proven technologies to transport infrastructure. Here, public transport information systems and enhanced message signs are especially important, but new radio-based systems are also appearing. Two identifiable strategies are emerging: (1) adding value to traditional information sources; and (2) leading edge technology initiatives, especially for route guidance. Many factors affect the operation of market forces in the new DI sector, which are being tested successfully by organisations auch as Trafficmaster, Euroscout, Autoguide and Toyota. A sensible marketing approach should complement public policy, and the private sector should encourage: (1) safe and stress-free driving; (2) more productive use of industrial investment; and (3) improved network capacity. For the covering abstract see IRRD 867900." @default.
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- W770475718 date "1994-01-01" @default.
- W770475718 modified "2023-09-27" @default.
- W770475718 title "PRIVATE SECTOR OPPORTUNITIES IN INFORMATION EXCHANGE" @default.
- W770475718 hasPublicationYear "1994" @default.
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