FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W77477290> ?p ?o ?g. }

• W77477290 abstract "This study investigated the impact of Internet marketing on pooled interdependent Australian sporting organisations. Determinants of revenue and costs in Australian sporting organisations involved in Internet marketing were examined and, in addition to investigating for revenue and costs, literature driven Internet marketing practices were used to analyse Internet marketing practice in the study's population. Thus, a bigger picture of the effects and impacts on Internet marketing in these organisations could be presented.Internet marketing practices were proposed mostly by practitioner oriented exploratory literature and the limited empirical research literature available regarding Internet marketing in Australian sporting organisations. Therefore, the study examined relationships among Internet marketing practices in the context of Australian sporting organisations and their utilisations of various Internet marketing techniques.Local, state/territory and national level pooled interdependent Australian sporting organisations with websites represented the population of the study (N=100). Sixty-seven (n = 67) local, state/territory and national level Australian sporting organisations completed a 41 question questionnaire.Local, state and national level Australian sporting organisations were grouped into three geographic regions: (1) South East region (Victoria and Tasmania), (2) North East region (New South Wales, Queensland and the Australian Capital Territory and, (3) the West region (South Australia, Western Australia and the Northern Territory). The study used Parametric and Non-Parametric statistical analysis procedures (Descriptives, Independent t test, ANOVA and Scheffe and Kolmogorov-Smirnov test) to measure the data received from the respondents for the purpose of determining the results of the study's three (3) research questions:1)Are Australian sporting organisations' Internet marketing revenue greater than Australian sporting organisation Internet marketing costs?2)Do Australian sporting organisations' Internet marketing costs for a financial year significantly exceed budget allocation in that same financial year? 3) Do Australian sporting organisations' employees rate tactical Internet marketing practice as a better practice relative to strategic Internet marketing practice?A critical alpha level of .05 was used to reject the null hypotheses of equal means.The data indicates that Internet marketing revenue is less than its Internet marketing costs for all respondents nationwide. Nationwide Australian sporting organisations costs from Internet marketing do not differ significantly from their revenue (t = 1.27). Research questions 2 identified that Internet marketing costs are significantly higher than the amount they budgeted for Internet marketing (t = 2.215). Research question 3 suggests Australian Sporting organisations' employees' rate tactical Internet marketing as significantly better Internet marketing practice than strategic Internet marketing practice (Z value interpretation of .0123).Although there is evidence of revenue and costs differences, budgeting imbalances, and dissimilar decision making procedures in Australian sporting organisation Internet marketing, the data suggests that an online presence is vital for a competitive business advantage thus justifying its use as a marketing tool.This thesis serves as a seminal first step in establishing an empirical knowledge base for pooled interdependent Australian sporting organisation Internet marketing practice. Sporting organisations located outside of Australia may consider using this study as a point of reference." @default.
• W77477290 created "2016-06-24" @default.
• W77477290 creator A5087117374 @default.
• W77477290 date "2005-01-01" @default.
• W77477290 modified "2023-09-26" @default.
• W77477290 title "The impact of internet marketing on pooled interdependent Australian sporting organisations : a study of the effects of Internet marketing practice and its relationship with revenue and costs associated with an online presence" @default.
• W77477290 hasPublicationYear "2005" @default.
• W77477290 type Work @default.
• W77477290 sameAs 77477290 @default.
• W77477290 citedByCount "0" @default.
• W77477290 crossrefType "dissertation" @default.
• W77477290 hasAuthorship W77477290A5087117374 @default.
• W77477290 hasConcept C110875604 @default.
• W77477290 hasConcept C112698675 @default.
• W77477290 hasConcept C121955636 @default.
• W77477290 hasConcept C136764020 @default.
• W77477290 hasConcept C144024400 @default.
• W77477290 hasConcept C144133560 @default.
• W77477290 hasConcept C149923435 @default.
• W77477290 hasConcept C162853370 @default.
• W77477290 hasConcept C166957645 @default.
• W77477290 hasConcept C195487862 @default.
• W77477290 hasConcept C205649164 @default.
• W77477290 hasConcept C2779343474 @default.
• W77477290 hasConcept C2908647359 @default.
• W77477290 hasConcept C41008148 @default.
• W77477290 hasConceptScore W77477290C110875604 @default.
• W77477290 hasConceptScore W77477290C112698675 @default.
• W77477290 hasConceptScore W77477290C121955636 @default.
• W77477290 hasConceptScore W77477290C136764020 @default.
• W77477290 hasConceptScore W77477290C144024400 @default.
• W77477290 hasConceptScore W77477290C144133560 @default.
• W77477290 hasConceptScore W77477290C149923435 @default.
• W77477290 hasConceptScore W77477290C162853370 @default.
• W77477290 hasConceptScore W77477290C166957645 @default.
• W77477290 hasConceptScore W77477290C195487862 @default.
• W77477290 hasConceptScore W77477290C205649164 @default.
• W77477290 hasConceptScore W77477290C2779343474 @default.
• W77477290 hasConceptScore W77477290C2908647359 @default.
• W77477290 hasConceptScore W77477290C41008148 @default.
• W77477290 hasLocation W774772901 @default.
• W77477290 hasOpenAccess W77477290 @default.
• W77477290 hasPrimaryLocation W774772901 @default.
• W77477290 hasRelatedWork W1583503312 @default.
• W77477290 hasRelatedWork W17094956 @default.
• W77477290 hasRelatedWork W1804630350 @default.
• W77477290 hasRelatedWork W1986972006 @default.
• W77477290 hasRelatedWork W1993243421 @default.
• W77477290 hasRelatedWork W1994535710 @default.
• W77477290 hasRelatedWork W1997176658 @default.
• W77477290 hasRelatedWork W2014207566 @default.
• W77477290 hasRelatedWork W2015748035 @default.
• W77477290 hasRelatedWork W2026100311 @default.
• W77477290 hasRelatedWork W2066507134 @default.
• W77477290 hasRelatedWork W2072783070 @default.
• W77477290 hasRelatedWork W2092546527 @default.
• W77477290 hasRelatedWork W2128441573 @default.
• W77477290 hasRelatedWork W2398111465 @default.
• W77477290 hasRelatedWork W2803124820 @default.
• W77477290 hasRelatedWork W2883030597 @default.
• W77477290 hasRelatedWork W2954278940 @default.
• W77477290 hasRelatedWork W3148165793 @default.
• W77477290 hasRelatedWork W3192267885 @default.
• W77477290 isParatext "false" @default.
• W77477290 isRetracted "false" @default.
• W77477290 magId "77477290" @default.
• W77477290 workType "dissertation" @default.