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- W774849354 abstract "This paper takes a view of advertising and an aspect of certain other non-price competition as public goods. This leads to a new fundamental justification of the zero price distribution of advertising coupled with a mark-up of the advertised good as a disguised form of price discrimination which approximates that required for efficient pricing of a public good. Further, a numerical counter-example is presented wherein the commonly-observed zero price distribution of advertising is shown to lead to higher consumer and seller welfare than its separate sale at cost." @default.
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- W774849354 date "1982-07-01" @default.
- W774849354 modified "2023-09-27" @default.
- W774849354 title "A New Economic View of Advertising" @default.
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- W774849354 doi "https://doi.org/10.1080/02650487.1982.11104853" @default.
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