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- W775954171 abstract "The meeting, incentive, convention and exhibition (MICE) are nowadays very popular and are recognized as an economic growth industry all over the world. That is the reason that almost every country is frequently holding the convention and exhibition. The purpose of this study is to investigate the strategies of the on-site management of the MICE industry. This study not only extracted the on-site management features of the MICE by using 5W1H method, but also got the best management proposal by those of Interpretive Structural Modeling (ISM), Analytical Hierarchy Process (AHP) and Local Grey Relational Analysis (LGRA) analyzed. Based on those criteria of green issue, risk & safety, stakeholders, on-site management, and foundation in this study, strategies of green issue, cost and communication were not only suitable to serve as practical references for the government and enterprises, but also propose some specific recommendations to provide important information for meeting, convention and exhibition stakeholders." @default.
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- W775954171 date "2012-12-01" @default.
- W775954171 modified "2023-09-26" @default.
- W775954171 title "Study on the Strategies of the On-Site Management of the MICE Industry" @default.
- W775954171 doi "https://doi.org/10.29746/ijki.201212.0004" @default.
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