Matches in SemOpenAlex for { <https://semopenalex.org/work/W777721> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W777721 abstract "“Social TV” is a term that broadly describes the online social interactions occurring between viewers while watching television. In this paper, we show that TV networks can derive value from social media content placed in shows because it leads to increased word of mouth via online posts, and it highly correlates with TV show related sales. In short, we show that TV event triggers change the online behavior of viewers. In this paper, we first show that using social media content on the televised American reality singing competition, The Voice, led to increased social media engagement during the TV broadcast. We then illustrate that social media buzz about a contestant after a performance is highly correlated with song sales from that contestant’s performance. We believe this to be the first study linking TV content to buzz and sales in real time." @default.
- W777721 created "2016-06-24" @default.
- W777721 creator A5055809060 @default.
- W777721 creator A5084077919 @default.
- W777721 date "2012-01-01" @default.
- W777721 modified "2023-09-26" @default.
- W777721 title "Social TV: Linking TV Content to Buzz and Sales" @default.
- W777721 cites W2163655566 @default.
- W777721 cites W656712409 @default.
- W777721 hasPublicationYear "2012" @default.
- W777721 type Work @default.
- W777721 sameAs 777721 @default.
- W777721 citedByCount "3" @default.
- W777721 countsByYear W7777212015 @default.
- W777721 countsByYear W7777212016 @default.
- W777721 crossrefType "proceedings-article" @default.
- W777721 hasAuthorship W777721A5055809060 @default.
- W777721 hasAuthorship W777721A5084077919 @default.
- W777721 hasConcept C112698675 @default.
- W777721 hasConcept C113993141 @default.
- W777721 hasConcept C121332964 @default.
- W777721 hasConcept C134306372 @default.
- W777721 hasConcept C136764020 @default.
- W777721 hasConcept C144133560 @default.
- W777721 hasConcept C18903297 @default.
- W777721 hasConcept C2778152352 @default.
- W777721 hasConcept C2779662365 @default.
- W777721 hasConcept C33923547 @default.
- W777721 hasConcept C41008148 @default.
- W777721 hasConcept C49774154 @default.
- W777721 hasConcept C518677369 @default.
- W777721 hasConcept C62520636 @default.
- W777721 hasConcept C86803240 @default.
- W777721 hasConcept C91306197 @default.
- W777721 hasConceptScore W777721C112698675 @default.
- W777721 hasConceptScore W777721C113993141 @default.
- W777721 hasConceptScore W777721C121332964 @default.
- W777721 hasConceptScore W777721C134306372 @default.
- W777721 hasConceptScore W777721C136764020 @default.
- W777721 hasConceptScore W777721C144133560 @default.
- W777721 hasConceptScore W777721C18903297 @default.
- W777721 hasConceptScore W777721C2778152352 @default.
- W777721 hasConceptScore W777721C2779662365 @default.
- W777721 hasConceptScore W777721C33923547 @default.
- W777721 hasConceptScore W777721C41008148 @default.
- W777721 hasConceptScore W777721C49774154 @default.
- W777721 hasConceptScore W777721C518677369 @default.
- W777721 hasConceptScore W777721C62520636 @default.
- W777721 hasConceptScore W777721C86803240 @default.
- W777721 hasConceptScore W777721C91306197 @default.
- W777721 hasLocation W7777211 @default.
- W777721 hasOpenAccess W777721 @default.
- W777721 hasPrimaryLocation W7777211 @default.
- W777721 hasRelatedWork W1486478528 @default.
- W777721 hasRelatedWork W1546127275 @default.
- W777721 hasRelatedWork W1547135258 @default.
- W777721 hasRelatedWork W1552500517 @default.
- W777721 hasRelatedWork W1584906721 @default.
- W777721 hasRelatedWork W1965001128 @default.
- W777721 hasRelatedWork W2041616777 @default.
- W777721 hasRelatedWork W2244185514 @default.
- W777721 hasRelatedWork W2337063826 @default.
- W777721 hasRelatedWork W2337969571 @default.
- W777721 hasRelatedWork W2491343275 @default.
- W777721 hasRelatedWork W2498796763 @default.
- W777721 hasRelatedWork W2532143588 @default.
- W777721 hasRelatedWork W2544432354 @default.
- W777721 hasRelatedWork W2546573251 @default.
- W777721 hasRelatedWork W2550736033 @default.
- W777721 hasRelatedWork W2599361599 @default.
- W777721 hasRelatedWork W2614037565 @default.
- W777721 hasRelatedWork W3048394669 @default.
- W777721 hasRelatedWork W3134151649 @default.
- W777721 isParatext "false" @default.
- W777721 isRetracted "false" @default.
- W777721 magId "777721" @default.
- W777721 workType "article" @default.