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- W781729 abstract "Purpose – The purpose ofthis research is to investigate how branding is applied in a challengingindustry for an overseas market. In other words, we would look into the aspects that are important f ..." @default.
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- W781729 date "2011-01-01" @default.
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- W781729 title "The Roles of Branding for a Brand Entering Overseas Markets : A Case Study of a Danish Butter Launching in Hong Kong with Success" @default.
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