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- W783148833 abstract "Since the title of the paper was decided the research has progressed to the stage where it now encompasses the complete marketing framework for public transport. There are three principal elements to the package: - the club concept in which by appeal to self-interest, members of the public can be induced to give us their names, addresses and travel information - the widespread use of a dedicated credit card such as those now being found commonly in department stores and many other outlets - the use of the computer to register journeys, prepare accounts, analyse bus use, encourage sales. The paper will give only the briefest possible outline of what it is intended to develop. The technology is based on fully tried and tested basic material. The sales methods are new to public transport but are common in many consumer fields. All that is necessary is to put these together with sufficient enthusiasm. The ultimate development of the techniques described is to provide a complete package for rational decisions on the whole urban transportation network, including roads. (Author/TRRL)" @default.
- W783148833 created "2016-06-24" @default.
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- W783148833 date "1982-01-01" @default.
- W783148833 modified "2023-09-26" @default.
- W783148833 title "A NEW APPROACH TO MARKET RESEARCH IN PUBLIC TRANSPORT" @default.
- W783148833 hasPublicationYear "1982" @default.
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