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- W783208676 abstract "This thesis employs a multi-disciplinary approach to examine the relationship between Shanghai youth and television. It draws from cultural, media, and communication studies, and ethnographic methods to investigate youth interpretations of the changing value system disseminated through the Chinese Government television system. The television-related interpersonal communication experiences of eight Shanghai youth are examined to understand how these audiences appropriate television content and construct a cultural identity bynegotiating the discourses of individualism (western values) and collectivism (traditional Chinese values). Through this examination, it was found that these youthappropriate and mobilise individualistic values in creative and pragmatic ways to address contemporary issues that emerge in relationships, career, business, and education. The synthesis of the two value systems demonstrates the complexity of constructing cultural identities in modern Shanghai society." @default.
- W783208676 created "2016-06-24" @default.
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- W783208676 date "1999-01-01" @default.
- W783208676 modified "2023-09-27" @default.
- W783208676 title "Shanghai youth, television and identity : an ethnographic portrait" @default.
- W783208676 hasPublicationYear "1999" @default.
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