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- W788303533 abstract "This paper describes the application of digital informative signage system for the purpose of advertising/contributing to easier attraction of the attention of the passengers/public and the effect on their decision making regardless of whether this refers to the purchase in the shop or just information related to a product or service that is offered by some commercial traffic organization. The paper explains the principle of operation and application of digital informative signage system. Unlike the traditional “static” system of providing information and advertising, today the digital informative system animates interactively the users by implemented displays touch screens and, in case of animation projected onto a particular surface, motion detectors provide certain information to many users, which is the main characteristic of a dynamic transport system." @default.
- W788303533 created "2016-06-24" @default.
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- W788303533 date "2013-01-01" @default.
- W788303533 modified "2023-09-26" @default.
- W788303533 title "Place and Role of Digital Informative Signage System in Modern Traffic Functioning" @default.
- W788303533 hasPublicationYear "2013" @default.
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