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• W78868576 abstract "Because our seasonal members are usually a bit from average people on our lines, it is sometimes tempting to consider them a necessary evil, feel that they may not be worth all special attention they demand and show a sigh of relief when they have exited our offices. And so it is with any member subgroup, whether they be residents of upper crust subdivision on outskirts of town, irrigators, a mobile home park or anybody else whose needs and priorities make them a more difficult load to serve. In this article, Al Klose reports on results of a research study undertaken by Polk-Burnett Electric Cooperative in which they learned a great deal about their seasonal members. Their goal was to identify who seasonals are demographically, learn some of their present energy use patterns and then determine what else cooperative might be able to offer them. It's a project well worth emulating, and we appreciate Polk-Burnett's willingness to share their results with us. Many markets have sales that fall into regular seasonal patterns. Hardware stores have traditionally seen spring as best opportunity for sale of lawn and garden supplies.[1] Grocery stores find regular seasonal patterns for sale of products such as soup, ice cream, and soft drinks.[2] Research has shown that the average expenditure for jewelry and watches in fourth quarter is double that in any other quarter, and television, radio and sound equipment purchases are a third higher.[3] From industry to industry, managers are faced with seasonal products and seasonal customers. The sale of electricity is no exception. Researchers have demonstrated time and time again seasonal variations in demand and sale of electricity.[4,5,6] The main thrust of this seasonal demand research focuses on climate, appliance stock, and prices of alternative fuels. These macro seasonal demand models demonstrate how temperature, appliance penetration levels and alternative fuel prices affect demand for electricity. SEASONAL CUSTOMERS OR MEMBERS Another important factor in seasonal demand for electricity, which is often overlooked, is residential seasonal customer. A residential seasonal customer is, for purpose of this paper, defined as someone who has a home which is occupied for less than six months each year. Examples of seasonal homes are cabins, lake homes, winter homes, and summer homes. In some regions of U.S. seasonal member makes up a large percentage of electrical load for our systems. The number of individuals staying in housing units occupied entirely by persons with a usual home elsewhere, as of April of 1980, was 500,000.[7] However, profile of seasonal member does not remain homogeneous among regions. The seasonal member in many of southern states is made up of snowbirds--individuals who travel to south to avoid winter cold. In lake regions and coastal areas seasonal members are those who have lake homes and beach houses; in mountain regions, they are people who own cabins. Across country seasonal members make up a very diverse group and occupy many different types of residences. CASE STUDY To obtain profile of seasonal member for a specific region, Polk-Burnett Electric Cooperative in Centuria, Wisconsin commissioned AHP Systems Market and Opinion Research to conduct a research study. The seasonal member is of primary importance to Polk-Burnett because of large number of lake homes located in their service territory. Seasonal homes account for nearly 50% of Polk-Burnett's total customer base. The Polk-Burnett study was designed to gather demographic information on seasonal members, collect end-use data, and determine whether seasonal members had any unique needs that could be met by cooperative. The study was completed in spring of 1990 and had a sample size of 300. …" @default.
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• W78868576 date "1991-09-22" @default.
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• W78868576 title "The Seasonal Member: A Case Study" @default.
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