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- W788750538 abstract "The bachelor thesis describes didactic means which are used while teaching the subject of Marketing. This subject is studied in the second year of studies under the bachelor program at the Faculty of Humanity Studies at Tomas Bata University in Zlin. The theoretical part evaluates typology and variety of didactic means which are used and implemented into teaching by various authors. The practical part of the bachelor thesis brings forward role model preparation for lectures and seminars for the subject of Marketing and takes the di-dactic means into consideration. The author's self-reflection on his pedagogical activity and effectiveness of his teaching methods are also a part of the bachelor thesis." @default.
- W788750538 created "2016-06-24" @default.
- W788750538 creator A5057912561 @default.
- W788750538 date "2010-05-05" @default.
- W788750538 modified "2023-09-27" @default.
- W788750538 title "Didaktické prostředky uplatňované při výuce předmětu Marketing (pro výuku 2. ročníku bakalářského studijního programu na Fakultě humanitních studií Univerzity Tomáše Bati ve Zlíně)" @default.
- W788750538 hasPublicationYear "2010" @default.
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