Matches in SemOpenAlex for { <https://semopenalex.org/work/W788762009> ?p ?o ?g. }
Showing items 1 to 98 of
98
with 100 items per page.
- W788762009 endingPage "54" @default.
- W788762009 startingPage "39" @default.
- W788762009 abstract "Unlike the services marketing literature, lodging research publications appear to be limited to a few general topic areas. The authors present a comparative analysis of the evolution of lodging marketing and services marketing research and provides direction for future research agendas. This article is available in Hospitality Review: http://digitalcommons.fiu.edu/hospitalityreview/vol18/iss1/4 Lodging marketing literature: Analysis of journals by Ravi Pandit and Sara C. Parks Unlike the services marketing literature, lodging research publications appear to be limifed to a few general topic areas. The authors present a cnmparative analysis of the evolution of lodging marketing and services marketing research and provides direction for future research agendas. T he early roots of marketing as an area of academic study date back to 1910. At that time, the marketing field stressed agriculture markets, mining, and fishing industries. Marketing was seen as a social or economic process rather than as a set of managerial activities and responsibilities. This approach to the study of marketing was more descriptive than nonnative. The managerial approach to the study of marketing, which evolved in the 1950s and 1960s,' defined marketing from a problem-solving or a decision-making perspective and relied on analytical frameworks of economics, psychology, sociology, and statistics to explain marketing phenomena. The focus of the literature at this time was on general marketing and sales management. The evolution of services marketing and lodging marketing literature started almost at the same time in the early '60s and continued on into the '70s. The debate about services being different from products was the starting point of the evolution in services marketing t h e ~ r y . ~ Services marketing literature provided key characteristics and definitions to assist in understanding the role marketing played in management decisionmaking.' However, at the same time, lodgmg marketing literature focused on the marketing professional rather than on empirical or theoretical protocols. The use of sophisticated analytical techniques and methodologies were used much less in the hospitality field than in other academic fields.'" @default.
- W788762009 created "2016-06-24" @default.
- W788762009 creator A5082960634 @default.
- W788762009 creator A5083951451 @default.
- W788762009 date "2000-01-01" @default.
- W788762009 modified "2023-09-27" @default.
- W788762009 title "Lodging Marketing Literature: Analysis of Journals" @default.
- W788762009 cites W1965868677 @default.
- W788762009 cites W1974003748 @default.
- W788762009 cites W1985272619 @default.
- W788762009 cites W2002857022 @default.
- W788762009 cites W2004226801 @default.
- W788762009 cites W2012591150 @default.
- W788762009 cites W2024269744 @default.
- W788762009 cites W2024550985 @default.
- W788762009 cites W2032718057 @default.
- W788762009 cites W2087901770 @default.
- W788762009 cites W2089303130 @default.
- W788762009 cites W2111578529 @default.
- W788762009 cites W2118590879 @default.
- W788762009 cites W2126918708 @default.
- W788762009 cites W2143437377 @default.
- W788762009 cites W2172298937 @default.
- W788762009 cites W1567388932 @default.
- W788762009 hasPublicationYear "2000" @default.
- W788762009 type Work @default.
- W788762009 sameAs 788762009 @default.
- W788762009 citedByCount "0" @default.
- W788762009 crossrefType "journal-article" @default.
- W788762009 hasAuthorship W788762009A5082960634 @default.
- W788762009 hasAuthorship W788762009A5083951451 @default.
- W788762009 hasConcept C107482638 @default.
- W788762009 hasConcept C144133560 @default.
- W788762009 hasConcept C146937435 @default.
- W788762009 hasConcept C15306905 @default.
- W788762009 hasConcept C162853370 @default.
- W788762009 hasConcept C17744445 @default.
- W788762009 hasConcept C18918823 @default.
- W788762009 hasConcept C192975520 @default.
- W788762009 hasConcept C199539241 @default.
- W788762009 hasConcept C20879000 @default.
- W788762009 hasConcept C37653941 @default.
- W788762009 hasConcept C39453970 @default.
- W788762009 hasConcept C48891531 @default.
- W788762009 hasConcept C53941439 @default.
- W788762009 hasConcept C54649085 @default.
- W788762009 hasConcept C93032411 @default.
- W788762009 hasConcept C98495876 @default.
- W788762009 hasConcept C98716237 @default.
- W788762009 hasConceptScore W788762009C107482638 @default.
- W788762009 hasConceptScore W788762009C144133560 @default.
- W788762009 hasConceptScore W788762009C146937435 @default.
- W788762009 hasConceptScore W788762009C15306905 @default.
- W788762009 hasConceptScore W788762009C162853370 @default.
- W788762009 hasConceptScore W788762009C17744445 @default.
- W788762009 hasConceptScore W788762009C18918823 @default.
- W788762009 hasConceptScore W788762009C192975520 @default.
- W788762009 hasConceptScore W788762009C199539241 @default.
- W788762009 hasConceptScore W788762009C20879000 @default.
- W788762009 hasConceptScore W788762009C37653941 @default.
- W788762009 hasConceptScore W788762009C39453970 @default.
- W788762009 hasConceptScore W788762009C48891531 @default.
- W788762009 hasConceptScore W788762009C53941439 @default.
- W788762009 hasConceptScore W788762009C54649085 @default.
- W788762009 hasConceptScore W788762009C93032411 @default.
- W788762009 hasConceptScore W788762009C98495876 @default.
- W788762009 hasConceptScore W788762009C98716237 @default.
- W788762009 hasIssue "1" @default.
- W788762009 hasLocation W7887620091 @default.
- W788762009 hasOpenAccess W788762009 @default.
- W788762009 hasPrimaryLocation W7887620091 @default.
- W788762009 hasRelatedWork W115781562 @default.
- W788762009 hasRelatedWork W1490397452 @default.
- W788762009 hasRelatedWork W2007476125 @default.
- W788762009 hasRelatedWork W2016225186 @default.
- W788762009 hasRelatedWork W2024979661 @default.
- W788762009 hasRelatedWork W2062473957 @default.
- W788762009 hasRelatedWork W2160330485 @default.
- W788762009 hasRelatedWork W2243258405 @default.
- W788762009 hasRelatedWork W2464490909 @default.
- W788762009 hasRelatedWork W2464630696 @default.
- W788762009 hasRelatedWork W2479302186 @default.
- W788762009 hasRelatedWork W2729657445 @default.
- W788762009 hasRelatedWork W2969215343 @default.
- W788762009 hasRelatedWork W3008933157 @default.
- W788762009 hasRelatedWork W3179735572 @default.
- W788762009 hasRelatedWork W2187825668 @default.
- W788762009 hasRelatedWork W2778997969 @default.
- W788762009 hasRelatedWork W3123508314 @default.
- W788762009 hasRelatedWork W3142557453 @default.
- W788762009 hasRelatedWork W3162863112 @default.
- W788762009 hasVolume "18" @default.
- W788762009 isParatext "false" @default.
- W788762009 isRetracted "false" @default.
- W788762009 magId "788762009" @default.
- W788762009 workType "article" @default.