Matches in SemOpenAlex for { <https://semopenalex.org/work/W788894460> ?p ?o ?g. }
Showing items 1 to 95 of
95
with 100 items per page.
- W788894460 endingPage "32" @default.
- W788894460 startingPage "26" @default.
- W788894460 abstract "To tempt consumers towards more sustainable food choices, ‘intermediately’ sustainable products (i.e., in between conventional and organic) have been introduced. This poses the managerial question how to best position this range of products. In an experiment with intermediately sustainable meat products, we show that the choice share of these intermediate products is high when price level and physical display signal a consistent positioning of these products. This implies that the effect of layout depends on the price level at which intermediately sustainable products are offered. When these products are offered at intermediate prices, displaying them in a separate section will increase choice (i.e., unique feature positioning). Yet, when intermediately sustainable products are offered at low prices, a mixed display in which intermediately sustainable and conventional products are dispersed will be more effective in increasing choice for the intermediately sustainable options (i.e., comparative positioning). These results show the importance of assortment display in affecting the sales potential of products, and how the most optimal display in-store depends on price level." @default.
- W788894460 created "2016-06-24" @default.
- W788894460 creator A5029237096 @default.
- W788894460 creator A5061947165 @default.
- W788894460 creator A5077783081 @default.
- W788894460 date "2015-12-01" @default.
- W788894460 modified "2023-10-18" @default.
- W788894460 title "How to position ‘mildly sustainable’ products: The joint impact of assortment display and price setting" @default.
- W788894460 cites W1969489178 @default.
- W788894460 cites W1978944611 @default.
- W788894460 cites W2011747645 @default.
- W788894460 cites W2019110118 @default.
- W788894460 cites W2024495810 @default.
- W788894460 cites W2031352977 @default.
- W788894460 cites W2036114930 @default.
- W788894460 cites W2050216959 @default.
- W788894460 cites W2083821433 @default.
- W788894460 cites W2087401479 @default.
- W788894460 cites W2117244089 @default.
- W788894460 cites W2151207059 @default.
- W788894460 cites W3125116291 @default.
- W788894460 cites W3149439537 @default.
- W788894460 cites W4236160681 @default.
- W788894460 cites W4240741645 @default.
- W788894460 doi "https://doi.org/10.1016/j.foodqual.2015.06.018" @default.
- W788894460 hasPublicationYear "2015" @default.
- W788894460 type Work @default.
- W788894460 sameAs 788894460 @default.
- W788894460 citedByCount "12" @default.
- W788894460 countsByYear W7888944602015 @default.
- W788894460 countsByYear W7888944602016 @default.
- W788894460 countsByYear W7888944602018 @default.
- W788894460 countsByYear W7888944602019 @default.
- W788894460 countsByYear W7888944602020 @default.
- W788894460 countsByYear W7888944602022 @default.
- W788894460 crossrefType "journal-article" @default.
- W788894460 hasAuthorship W788894460A5029237096 @default.
- W788894460 hasAuthorship W788894460A5061947165 @default.
- W788894460 hasAuthorship W788894460A5077783081 @default.
- W788894460 hasConcept C10138342 @default.
- W788894460 hasConcept C127413603 @default.
- W788894460 hasConcept C134560507 @default.
- W788894460 hasConcept C144133560 @default.
- W788894460 hasConcept C162324750 @default.
- W788894460 hasConcept C162853370 @default.
- W788894460 hasConcept C170154142 @default.
- W788894460 hasConcept C175444787 @default.
- W788894460 hasConcept C17744445 @default.
- W788894460 hasConcept C18555067 @default.
- W788894460 hasConcept C18903297 @default.
- W788894460 hasConcept C198082294 @default.
- W788894460 hasConcept C199539241 @default.
- W788894460 hasConcept C40700 @default.
- W788894460 hasConcept C41008148 @default.
- W788894460 hasConcept C552854447 @default.
- W788894460 hasConcept C66204764 @default.
- W788894460 hasConcept C86803240 @default.
- W788894460 hasConceptScore W788894460C10138342 @default.
- W788894460 hasConceptScore W788894460C127413603 @default.
- W788894460 hasConceptScore W788894460C134560507 @default.
- W788894460 hasConceptScore W788894460C144133560 @default.
- W788894460 hasConceptScore W788894460C162324750 @default.
- W788894460 hasConceptScore W788894460C162853370 @default.
- W788894460 hasConceptScore W788894460C170154142 @default.
- W788894460 hasConceptScore W788894460C175444787 @default.
- W788894460 hasConceptScore W788894460C17744445 @default.
- W788894460 hasConceptScore W788894460C18555067 @default.
- W788894460 hasConceptScore W788894460C18903297 @default.
- W788894460 hasConceptScore W788894460C198082294 @default.
- W788894460 hasConceptScore W788894460C199539241 @default.
- W788894460 hasConceptScore W788894460C40700 @default.
- W788894460 hasConceptScore W788894460C41008148 @default.
- W788894460 hasConceptScore W788894460C552854447 @default.
- W788894460 hasConceptScore W788894460C66204764 @default.
- W788894460 hasConceptScore W788894460C86803240 @default.
- W788894460 hasLocation W7888944601 @default.
- W788894460 hasOpenAccess W788894460 @default.
- W788894460 hasPrimaryLocation W7888944601 @default.
- W788894460 hasRelatedWork W2030530201 @default.
- W788894460 hasRelatedWork W2351267244 @default.
- W788894460 hasRelatedWork W2381344651 @default.
- W788894460 hasRelatedWork W2899084033 @default.
- W788894460 hasRelatedWork W2977333053 @default.
- W788894460 hasRelatedWork W3009535035 @default.
- W788894460 hasRelatedWork W3011555937 @default.
- W788894460 hasRelatedWork W3035739100 @default.
- W788894460 hasRelatedWork W3204066640 @default.
- W788894460 hasRelatedWork W4383068824 @default.
- W788894460 hasVolume "46" @default.
- W788894460 isParatext "false" @default.
- W788894460 isRetracted "false" @default.
- W788894460 magId "788894460" @default.
- W788894460 workType "article" @default.