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• W78950199 abstract "Festivals in the Appalachian region may provide a substantial economic impact for host communities. Regionally unique themes like Bluegrass and Old-Time music are substantial draw factors for potential visitors. This paper uses information collected at a small Appalachian themed music festival to project what the economic impact of hosting such an event is. Demographic information and an analysis of the festival visitor drawing area will further project the economic activity affected by the event. Introduction Observe any region, state, area, city or community for an extended amount of time and chances are that some sort of festival, special event or ―get-together‖ will occur. Reasons and themes for these events vary due to the variety of people, cultures and communities. Festivals are a reflection of the characteristics of a community, region, and city. Festivals are also tools for communities to bring about economic impact by attracting visitors and tourists. In the Appalachian region, which has a rich cultural heritage, festivals and tourism make up a significant part of the local economy. Abramson and Haskell write, ―Without doubt, tourism looms large in Appalachia‘s postindustrial economy‖ (2006, p. 611). This paper focuses on the economic impact of a small Appalachian themed festival in its second year of operation. The draw factors, or themes, for the festival are Bluegrass music, Old-Time music, and country dance. This festival represents the efforts of a small community to host an event that reaps economic benefit for local stores, artists, and restaurants. Beyond being reflections of locality, culture and social interests/norms, festivals represent a growing staple for the tourism industry (Crompton & McKay, 1997, p. 429). Described as an ―emerging giant‖ by Getz and Frisby (1988, p. 22), festivals continue to increase in number and popularity. This growth represents an increasing amount of competition among Kevin Lane A Economic Impact Analysis of the Second Annual Bluegrass, Old-Time Music and Country Dance Festival in the Village of Stone Mountain, Georgia 3 festivals and communities for potential visitors‘ discretionary time and money (Crompton & McKay, 1997, p. 426). Festivals, offering the unique brand/variety of element/events, have the ability to draw visitors from outside the host community. These events can be a benefit to the local community in a host of ways including: attracting more/new potential customers, boosting a slow part of the economic year, providing an environment to showcase new business ventures or products, providing a stage or gallery for local talent and art, giving advocacy groups an instant audience, showcasing a particular area or civic district, increasing publicity for local government, or providing a direct opportunity for local service organizations to raise funds (Hackbert, 2009; Mitchell & Wall, 1986). Besides being social/community events, festivals can have concrete, measureable impacts. Community festivals, being identified as a phenomena the whole world over within tourism events (Chacko & Schaffer 1993; Grant and Paliwoda 1998; Rolfe 1992), do not expressly originate inside the Appalachian region though Abramson and Haskell (2006) contend that very thing. There are themes, events, and attractions that make festivals in the Appalachian region special and unique, like crafts, artwork, food, people, places, dance, towns and most commonly the homemade Bluegrass, Old-Time and Country music. All of these elements can present a complex decision when visitors choose to attend one specific festival. Crompton and McKay (2007) provide an explanation behind decision making when they state, ―a decision to visit a festival is a directed action which is triggered by a desire to meet a need‖ (Crompton, McKay; 425). They go on to write, ―by definition, a festival implies that visitors are Kevin Lane A Economic Impact Analysis of the Second Annual Bluegrass, Old-Time Music and Country Dance Festival in the Village of Stone Mountain, Georgia 4 likely to be seeking cultural enrichment, education, novelty and socialization‖ (Crompton, McKay, 1997, 429). The impact that is most important for bodies that organize, develop, and run festival events is the economic impact. Saying that a festival brought ―X‖ amount of dollars into the local economy can solidify the need for economically stimulating events, like festivals. When Hackbert (2009, p. 2) researched the economic impact of an Appalachian festival in Berea, Kentucky, he stated, ―festival claims of economic significance give the tourism directors greater respect among the business community, public officials, and the public in general.‖ Festivals present unique opportunities for visitors. About the uniqueness of festivals Getz (1991, p. 44) states, ―a special event occurs infrequently or one a one time basis and such, it provides a unique opportunity for leisure social, or cultural experience outside the normal range of choices or beyond everyday activities.‖ One aspect concerning economic impact and decision making for the festival will be to identify visitors who came to the host community for the festival solely. These findings will be utilized in determining if the festival is able to draw outside visitors who may have not come to the host community for any other reason. The more outside visitors it can attract, the more economically successful its event may be. Festival visitors are people engaging in tourism which, defined by McIntosh, Goeldner, and Ritchie (1995, p. 2), is, ―The activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business, or other purposes.‖ For the purpose of this study it is important to distinguish between those inside the community and out. Determining between visitors and locals aids in discovering two things: Kevin Lane A Economic Impact Analysis of the Second Annual Bluegrass, Old-Time Music and Country Dance Festival in the Village of Stone Mountain, Georgia 5 how much economic benefit is brought into a community and how much is spent by locals (or likely to be re-spent) in the community of the festival. Review of the Literature" @default.
• W78950199 created "2016-06-24" @default.
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• W78950199 date "2011-01-01" @default.
• W78950199 modified "2023-09-27" @default.
• W78950199 title "An Economic Impact Analysis For The 2nd Annual Bluegrass, Old-Time Music And Dance Festival in the Village of Stone Mountain, Georgia." @default.
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