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- W790899012 abstract "This study intends to increase the understanding of how the term sustainability takes form in the project Hallbara Hokarangen initiated by Stockholmshem. The project concerns the Stockholm suburb Hokarangen and it’s development towards social, ecologic and economic sustainability. The study is performed with a transmitter perspective and the analysis is guided by Foucault’s method for dis-course analysis. The discourse analysis helps to identify steering techniques that constitute a base for the projects implementation. The steering techniques can resemble PR-techniques or communication strategies. The empirics is composed by interviews and written material that in accordance with the discourse analysis are altogether equalized and treated as text. Thru a qualitative schematisation we have identified how Hallbara Hokarangen legitimize their problematization and which norms, values and ideals the project highlights as desirable. The qualitative schematisation has also directed our theoretical choices. The analysis enhances three main themes, and multiple elements within them, that together compose a sustainability discourse. The results reveal that the project is communicating a sustainable lifestyle, which contains specific presumptions, activities and people. Furthermore the study underlines the importance of scrutinizing discourse steering techniques as they create fields of action that both exclude and include people and their deeds. As there is a lack of a critical perspective within strategic communication studies, our study illuminate the influence that powerful institutions have in today’s society and therefor also how they affect people’s thoughts and actions." @default.
- W790899012 created "2016-06-24" @default.
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- W790899012 date "2015-01-01" @default.
- W790899012 modified "2023-09-27" @default.
- W790899012 title "Konst, komposter och gemenskap - När hållbarheten slog rot i Hökarängen" @default.
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