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- W791746210 abstract "New technology is reshaping the relationship between the customer and the organization (Manrodt and Davis 1992). Many transactions that once required personal interaction can now be done electronically, with little human involvement. Buying organizations now expect to be freed from routine interactions with the supplier. Additionally, managers in the modern organization have virtually unlimited access to information technology (IT) for their decision support needs. The purpose of this abstract is to present an Information Technology Organizational Buying Model (ITOBM). The model was deduced from the extant literature on organizational buying behavior for the purpose of guiding future research on the effect of IT on the organizational buying process." @default.
- W791746210 created "2016-06-24" @default.
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- W791746210 date "2014-12-08" @default.
- W791746210 modified "2023-09-23" @default.
- W791746210 title "Organizational Buying Behavior: the Effects of Information Technology" @default.
- W791746210 cites W2087696983 @default.
- W791746210 doi "https://doi.org/10.1007/978-3-319-13144-3_63" @default.
- W791746210 hasPublicationYear "2014" @default.
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