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• W791998967 abstract "Tourism makes a major contribution to most economies particularlydeveloping economies. In developing countries, tourism is important as ameans of earning hard currencies and creating employment. Thereforethe means of stimulating tourism and promoting potential destinations isworthy of investigation. In this thesis the focus is on investigating the useof images of nations' culture and heritage to promote those destinations inthe developing world to affluent western tourists.An extensive literature review is undertaken in the thesis to demonstrateand understand the relationship between place and its portrayal to giveexpectations in the minds of tourists. There are many means of portrayingthe images, notably television, the Internet and paper based brochureswhich are the subject of this thesis. This review led to the construction ofthe hypothesis that if images are realistic depictions of place thenexpectations will be closer to experience. If this gap is small then it isfurther hypothesised that satisfaction will result. To explore and test thishypothesis a positivist research approach is pursued. The researchmethod used is principally that of case studies in which three countries(Egypt, India and Turkey) are taken as representative ofdeveloping/emerging nations. First, the use of images to promote travel tothese countries is tested by conducting a content analysis of qualitybroadsheet newspapers. Then a questionnaire based survey isundertaken to understand how people from affluent backgrounds perceivesamples of images emphasising culture and heritage and how they identifythe images with place. Next, samples of first time tourists to Egypt, Indiaand Turkey are surveyed before experiencing the destination and againafter visiting the destination. Then to add depth, samples of the touristssurveyed were interviewed and invited to discuss their experiences.The findings of the content analysis resulted in evidence to support thepremise that images of culture and heritage are used to promotedestinations to affluent potential tourists. From the first survey, resultsshowed that on the whole potential tourists correctly associated imageswith the destination. Further, it was found that images judged to berealistic, raised expectations in the minds of potential tourists. Then fromthe pre and post visit survey, factor analysis was used to create measuresof expectations of place and measures of experience of place. The gapbetween the measures of experience and expectation was then computedand found to be negatively correlated with satisfaction. The in depthinterviews gave similar findings to the quantitative analysis and bytriangulation helped to validate the research.Thus the hypothesis that accurate representation of place based onculture and heritage imagery leads to expectations which are close toexperience is accepted. Further, it was found that if theexpectation/experience gap is small then satisfaction is likely to result.These findings give valuable tools, whether company based or in nationaldevelopment agencies, to ensure that the accuracy of portrayal of culturalimages to promote destinations to affluent consumers and thus ensuringsatisfaction is more likely, which in turn results in an increase in thepotential for return visits." @default.
• W791998967 created "2016-06-24" @default.
• W791998967 creator A5007508024 @default.
• W791998967 date "2009-04-01" @default.
• W791998967 modified "2023-09-24" @default.
• W791998967 title "The connection between image, symbolism, tourist expectations and satisfaction" @default.
• W791998967 hasPublicationYear "2009" @default.
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