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- W793587029 abstract "The novelty of the research and its scientific value are defined by theoretical and practical results, which proved the usefulness of the application of customer differentiation system in practice, i.e. showed that the application of the decision making methodology makes it possible to efficiently design management decision structures, conforming to the conditions of the changing environment and to evaluate their impact on maximizing utility rate, which integrate the company’s profitability and customer satisfaction rale. All this serves as a background for advance rejection o f ineffective customer managing solutions, selecting long-term relationships between company and customer. Based on the accumulated research results, the paper states that the new customer differentiation system derived ensures the quality o f management decisions as well as positive results of a company. It particularly reflects customer satisfaction and company’s profitability rales. The paper took the first step in the implementation of customer differentiation systems and in making an empirical examination of cost management and value creation perspective integration in a management system. It is probable that the received and disseminated theoretical and practical results will become a starting point for the further researches." @default.
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- W793587029 date "2004-01-01" @default.
- W793587029 modified "2023-09-23" @default.
- W793587029 title "Customer Differentiation System: Compatibility of Value Creation and Cost Management" @default.
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