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- W794568382 abstract "Increasingly industry is thinking more in terms of logistics and physical distribution rather than simply having their products transported to customers' warehouses. Railroad marketing should determine which services will maximize the profitability of rail operations involved in a given customer's logistics system. This paper offers insights into ways greater cooperation can be achieved between shippers and railroads. A discussion of results of a survey of shipper logistical needs and ways in which carriers currently do or potentially could respond is included." @default.
- W794568382 created "2016-06-24" @default.
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- W794568382 date "1976-06-01" @default.
- W794568382 modified "2023-09-25" @default.
- W794568382 title "EFFECTIVE CARRIER MARKETING STRATEGIES: THE CASE OF THE RAILROADS" @default.
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