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- W795074927 abstract "Recruiters use LinkedIn prolifically to search for talent. Therefore, the best way to optimize a LinkedIn profile is to start thinking from the per- spective of the corporate or search firm recruiter doing the hire.A Jobvite 2013 survey found 94 per cent of recruiters use LinkedIn to find candidates for their open positions. With that staggering number, it is imperative that job seekers not only to be on LinkedIn, but that they reverse-engineer the search and recruitment process to increase the like- lihood of their profiles being found by recruiters. This article will explain that process and much more.How Does A Recruiter Find Candidates Using LinkedIn?Recruiters start a search in LinkedIn by focusing on the unique param- eters of an open position to serve as core common denominators between viable candidates' profiles and the job requisition requirements. For ex- ample, for a Director of Finance candidate search, the recruiter can focus on the fact that the position is a Director of Finance based in Atlanta, Georgia, working on an Oracle financial module platform. The common denominators could be to start that search, using the Advanced Search function to identify viable candidates. Many additional parameters can and should be added to this search to fine-tune the results and generate the specific findings - the ideal job candidate.Keywords and keyword phrases are critical to a recruiter's search. Job seekers can pepper their profile content naturally with these keywords and phrases to increase their placement in search results. For instance, if the job seeker is pursuing a Marketing Director role within the phar- maceutical industry, the word pharmaceutical will need to be naturally blended into the headline, summary, employment sections, and possibly skills area of the profile. Without this keyword, there is little likelihood the job seeker will show up in searches for candidates having this spe- cific industry background.Identifying Keywords and Keyword PhrasesFinding core and secondary keywords and keyword phrases is the crucial first step in building a LinkedIn profile that can be found by recruiters. The job seeker needs to identify keywords and keyword phrases that the recruiter may use when sourcing for the jobs the candidate wants. To begin, find descriptions for jobs the candidate is targeting via job boards and company websites.Once two or three viable job descriptions are located, consider using an online word cloud function to zero in on keywords that are relevant to searches for that position. The best known word cloud tool is Wordle. com, but a recent blog article listed nine others (Smitty, 2013). Making word clouds is very easy - copy and paste the content, click, and it's done!In identifying keywords, first define those that recruiters are most likely to use to find a specific talent or skill. Then, as you examine various job descriptions, focus on geography, titles, and unique skills not found in other roles or companies.These keyword phrases - derived from a combination of the job func- tion (e.g., Marketing or Finance), job-level (e.g., Associate, Director, or CFO), location (e.g., Atlanta-GA or Tri State NYC area), and required and preferred skills (i.e. Oracle, ecommerce marketing, customer ser- vices) - are the foundation for optimizing a LinkedIn profile so recruiters will find your clients.Optimizing LinkedIn ProfilesThere is more to optimizing a LinkedIn profile than just having the right keywords, although keyword optimization is a very crucial part of the process as mentioned above. This section of the article addresses the other components of profile optimization that should be employed in conjunction with identifying and incorporating the right keywords.Have a cropped, professional headshot for the profile picture. According to a Wall Street Journal article (2011), having a proper picture increases the likelihood a recruiter will open a LinkedIn profile by 7 times versus if no picture is present. …" @default.
- W795074927 created "2016-06-24" @default.
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- W795074927 date "2014-07-01" @default.
- W795074927 modified "2023-09-23" @default.
- W795074927 title "WRITING a LINKEDIN PROFILE to Get FOUND by RECRUITERS" @default.
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