FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W79522692> ?p ?o ?g. }

• W79522692 abstract "Customer equity is increasingly being considered as a market-based asset that can improve financial performance and market valuation of firms. There has been a trend therefore within organizations to design internal processes which can facilitate maximal achievement of customer equity. From a managerial perspective, it is important to know how such processes come together to influence equity perceptions of the firm’s customers. Value theory categorizes processes into two components: value creating and value appropriating. In this dissertation, I evaluate how marketing-related VC and VA processes interact in shaping customer equity of a firm. I develop a framework that identifies several VC and VA organizational processes based on the work of Srivastava and his colleagues (1999) and other relevant extant research. I also propose outcomes to measure effectiveness of VC and VA processes. Using data collected from B2B firms in India, I estimate the efficiency of firms in converting VC and VA inputs into VC and VA outcomes. I call these efficiencies as value creation efficiency (VCE) and value appropriation efficiency (VAE). I then test how VCE and VAE work together to affect CE outcomes. The floodlight analysis of interaction effects between VCE and VAE show that the effect of VC processes on value and relationship equity assessment by customers depends on VA processes being moderately efficient. On the other hand, the effect of VC processes on brand equity assessment by customers depends on the presence of high level of VA efficiency. The overall message is that unless a firm is efficient in transforming VA processes into VA outcomes, it may not gain equity benefits from VC processes." @default.
• W79522692 created "2016-06-24" @default.
• W79522692 creator A5009892479 @default.
• W79522692 date "2018-08-10" @default.
• W79522692 modified "2023-09-27" @default.
• W79522692 title "Improving customer equity through value creation and value appropriation" @default.
• W79522692 cites W1492220719 @default.
• W79522692 cites W1498803811 @default.
• W79522692 cites W1527115196 @default.
• W79522692 cites W1537508325 @default.
• W79522692 cites W1588952863 @default.
• W79522692 cites W1599348482 @default.
• W79522692 cites W1639702230 @default.
• W79522692 cites W1890865971 @default.
• W79522692 cites W1932534887 @default.
• W79522692 cites W1965820694 @default.
• W79522692 cites W1971966959 @default.
• W79522692 cites W1977619944 @default.
• W79522692 cites W1979505044 @default.
• W79522692 cites W1980626993 @default.
• W79522692 cites W1980853081 @default.
• W79522692 cites W1983053304 @default.
• W79522692 cites W1986719200 @default.
• W79522692 cites W1987258130 @default.
• W79522692 cites W1988275678 @default.
• W79522692 cites W1991670833 @default.
• W79522692 cites W1992781742 @default.
• W79522692 cites W1992963834 @default.
• W79522692 cites W1993194278 @default.
• W79522692 cites W1995317269 @default.
• W79522692 cites W1997176931 @default.
• W79522692 cites W2000164352 @default.
• W79522692 cites W2001579773 @default.
• W79522692 cites W2001956398 @default.
• W79522692 cites W2002843259 @default.
• W79522692 cites W2003310503 @default.
• W79522692 cites W2004135211 @default.
• W79522692 cites W2008810867 @default.
• W79522692 cites W2010812063 @default.
• W79522692 cites W2012030491 @default.
• W79522692 cites W2015808835 @default.
• W79522692 cites W2016714856 @default.
• W79522692 cites W2017203407 @default.
• W79522692 cites W2017746437 @default.
• W79522692 cites W2020173028 @default.
• W79522692 cites W2024895589 @default.
• W79522692 cites W2026014848 @default.
• W79522692 cites W2026338398 @default.
• W79522692 cites W2027173513 @default.
• W79522692 cites W2027355169 @default.
• W79522692 cites W2027597802 @default.
• W79522692 cites W2028104848 @default.
• W79522692 cites W2029686226 @default.
• W79522692 cites W2031134186 @default.
• W79522692 cites W2031843260 @default.
• W79522692 cites W2033928061 @default.
• W79522692 cites W2034359980 @default.
• W79522692 cites W2035547263 @default.
• W79522692 cites W2040484478 @default.
• W79522692 cites W2041527120 @default.
• W79522692 cites W2043332151 @default.
• W79522692 cites W2045845308 @default.
• W79522692 cites W2053283629 @default.
• W79522692 cites W2054644951 @default.
• W79522692 cites W2056564500 @default.
• W79522692 cites W2057250675 @default.
• W79522692 cites W2058158587 @default.
• W79522692 cites W2058470678 @default.
• W79522692 cites W2059702009 @default.
• W79522692 cites W2061977616 @default.
• W79522692 cites W2064077433 @default.
• W79522692 cites W2064808927 @default.
• W79522692 cites W2068370738 @default.
• W79522692 cites W2070772222 @default.
• W79522692 cites W2072162296 @default.
• W79522692 cites W2073236969 @default.
• W79522692 cites W2073737521 @default.
• W79522692 cites W2074400572 @default.
• W79522692 cites W20748514 @default.
• W79522692 cites W2081547566 @default.
• W79522692 cites W2082315419 @default.
• W79522692 cites W2083551109 @default.
• W79522692 cites W2084890134 @default.
• W79522692 cites W2085234939 @default.
• W79522692 cites W2086336203 @default.
• W79522692 cites W2087251742 @default.
• W79522692 cites W2089298252 @default.
• W79522692 cites W2090849644 @default.
• W79522692 cites W2094934685 @default.
• W79522692 cites W2097509383 @default.
• W79522692 cites W2108589723 @default.
• W79522692 cites W2109174512 @default.
• W79522692 cites W2110751729 @default.
• W79522692 cites W2111812658 @default.
• W79522692 cites W2112035181 @default.
• W79522692 cites W2115519090 @default.
• W79522692 cites W2119652992 @default.
• W79522692 cites W2120946119 @default.
• W79522692 cites W2121934168 @default.
• W79522692 cites W2122679534 @default.

• next