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- W796617507 abstract "While we bankers fret about technology, shrinking margins, and the realities of preserving market share, there is a societal shift under way that many of us are aware of, but few of us are paying much attention to. Subtle now, this shift will become more pronounced over the next ten years. It will not only challenge our industry, but will also impact countless sectors of the U.S. economy. The shift I refer to is the boom--no make that the sonic boom--that the boomers will create as they plan for, and move towards, those celebrated retirement years. [ILLUSTRATION OMITTED] The baby boom generation is most commonly defined as individuals born between 1946 and 1964. Demographers have dubbed it the single greatest concentration of births that the world has ever known. We bankers are sticking our heads in the sand if we think that the boomers will not somehow change the banking industry we know today. As the boomers move into the next segment of their lives, no line of business in which we serve them will be immune. So, how do we bankers prepare for the next milestone in the life of the boomers? More importantly, how do we position our banks to anticipate their changing needs, build and preserve their relationships, and bring value to their lives? And equally as important, how do we preserve our bottom line as the boomers move into the promised years and begin to see their and our industry differently? Here are eight-boomer specific ideas to consider as your bank begins to assess what impact the boomers will have on your funding base, your products, and the shape of your organization in the not so distant future. 1 Teach me about my money This is the Holy Grail for all boomers. It is the topic of water cooler conversation, keeps boomers up at night, and becomes more poignant as each year passes. With 60 being the new 40, boomers are looking forward to active and fulfilled lives after they leave the work place. This will require and, most importantly, cash flow. Boomers may have shunned worldly possessions as young adults, but have more than made up for this by becoming huge consumers of everything from iPods to sports cars. Boomers will need cash, and lots of it, to maintain their lifestyles. Ironically, preliminary studies have shown that many boomer-age individuals--especially those not yet 50--do not have a defined plan, and are not saving for their retirement years. This lack of planning could be a last opportunity for our industry to compete on a level playing field with the brokerage houses that are constantly chipping away at our funding source. We bankers control huge databases full of boomer-age clients. To keep these relationships, we must begin to send a consistent decibel message that there will be a sequel to those peace and love years. Only this time good financial planning, not Karma, will get you on the Magic Bus. Bankers who spend the time and resources to help boomers understand the dynamics of investing and preserving will endear themselves to their boomer clients for the rest of their lives. At this very moment, those clients are begging for good financial advice and ways to grow their money, or the assets they suddenly inherit. If you don't think the stakes are high in this game, just look at what Fidelity is doing with ex-Beatle Paul McCartney. By aligning itself with a true icon of the boomer generation, and speaking through McCartney directly to the souls of boomer-aged prospects, Fidelity is hoping to segregate itself from other fund peddlers. It is betting that can buy you love, while fattening its bottom line. Bankers cannot ignore this volley. 2 Never call me a As an active 54 year-old surfer, I will be eligible for the moniker of senior this year. Truthfully, I would rather spend an entire week at the proctologist than be called a senior. …" @default.
- W796617507 created "2016-06-24" @default.
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- W796617507 date "2007-09-01" @default.
- W796617507 modified "2023-09-23" @default.
- W796617507 title "Don't Miss the Boom! Eight Points to Assess Your Bank's Boomer Plan" @default.
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