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- W798621779 abstract "Series Editor Preface viii Acknowledgements ix Permissions x List of Tables xi List of Figures xii 1 Introduction 1 2 The Geographies of Brands and Branding 23 3 Origination 59 4 Local Origination Newcastle Brown Ale 88 5 National Origination Burberry 112 6 Global Origination Apple 139 7 Territorial Development 171 8 Conclusions 194 References 207 Index 224" @default.
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- W798621779 date "2016-07-02" @default.
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- W798621779 title "Origination: The Geographies of Brands and Branding" @default.
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- W798621779 doi "https://doi.org/10.1080/2325548x.2016.1187508" @default.
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