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- W79932703 abstract "The report discusses the findings of an Information & Communication Technology (ICT) adoptionproject by five small-to-medium sized (SME) food enterprises in Australia. The project was based ona research-analyse-mentor-implement-review framework that entailed substantial engagement betweenparticipating SMEs and the Food Marketing Research Unit (FMRU) of Victoria University. TheFMRU and the SMEs jointly analysed and defined individual SME’s business from a customersatisfying perspective and thereafter worked with ICT contractors to identify and introduce ICTinfrastructure that aligned with the strategic intent of the SME. The FMRU team mentored and guidedthe owners and managers of the SMEs through the entire process of evaluating and prioritising thestrategic objectives of their business and identifying and introducing appropriate ICT infrastructurethat aligned with these objectives." @default.
- W79932703 created "2016-06-24" @default.
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- W79932703 date "2010-01-01" @default.
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- W79932703 title "Using the internet to enhance small to medium sized food businesses" @default.
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