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- W800545228 abstract "The concept of rational economic man has been a central assumption in much of neoclassical economics. But it is increasingly challenged by work in behavioral and informational economics. The author extends the idea of the fallible human to the decision-making of the firm. He finds there are implications about how we measure a firm's success, and its potential to succeed." @default.
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- W800545228 date "2002-08-01" @default.
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- W800545228 title "The Firm Is Human: It Is Not a Neoclassical Machine" @default.
- W800545228 doi "https://doi.org/10.1080/15357449.2002.11069146" @default.
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