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- W80065747 abstract "It is a hot topics that how to measure the trust degree of the Internet banking customers. The major factors on impacting the customers’ trust are their personal trust propensity and the recommendation trust before the customer uses it. But the customer's own experience is the major factor after they have used it. In this paper,we establish a two-stage Internet banking customer trust evaluation model. Using this model, the bank managers can measure the trust degree of the customers in the different periods. We hope the model can provide a strong support for the bank managers’ decision." @default.
- W80065747 created "2016-06-24" @default.
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- W80065747 date "2010-01-01" @default.
- W80065747 modified "2023-09-23" @default.
- W80065747 title "A TRUST EVALUATION MODEL OF INTERNET BANKING CUSTOMERS" @default.
- W80065747 doi "https://doi.org/10.5220/0003268601190124" @default.
- W80065747 hasPublicationYear "2010" @default.
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