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- W801718077 abstract "The authors explore salesforce socialization tactics as a means of building organizational value congruence—an important dimension of salesforce culture strength. An empirical study is presented in which six socialization tactics are measured and it is found that certain socialization tactics have a greater effect than others on organizational value congruence. The findings have important implications for salesforce managers and suggest future research direction." @default.
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- W801718077 date "2013-10-24" @default.
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- W801718077 title "Salesforce Socialization Tactics: Building Organizational Value Congruence" @default.
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