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- W80352056 abstract "In the rapidly changing of Malaysia hypermarkets business, a retailer’s Fresh Food offer is one of the most critical success factors, as well as a key competitive differentiator. Fresh Food product are the critical store visits and shopping frequency drivers that attract consumers to repeat shopping activities as well as create additional opportunities for retailers to engage with their customers in other grocery categories. Over the recent years, the revenue that generated from of Fresh Food section of hypermarket has been quite stable, which are permissions positive growth, both current and future prospect of the business. In context of hypermarket, they have faces double challenges of keeping more consumers supplied, as well as sustaining contribution of each customer especially in long term prospect. However, in context of customer, they have unique taste, unpredictable demand, and variations in selects types of Fresh Food product as well as satisfying their rapidly changing tastes and preferences. The objective of this paper is to identify the types of Fresh Food that influence the consumer to repurchase and spending consistently on the monthly basic. Secondly, this paper is aimed to explore the potential used of Fresh Food as a strategy of sustaining the hypermarket lifetime value as well as long lasting the contributions of customers on the hypermarket revenue. The method used is a combination of survey and un-structured interview, meanwhile hypermarket business in Penang of Malaysia is selected as location of the study. In general, the results show that some category of Fresh Food product has potential to derive the profitability of hypermarket on the monthly basic. In term of strategy formulation, Fresh Food product can be integrated with some marketing strategy as well as adopted in marketing and customer relationship programs. Furthermore, Fresh Food product with a higher consumer demand has higher revenue for the hypermarket as well as indicated the lifetime value of the business. At the and, suggestion will be made on how to strengthening the capability of Fresh Food usage in spurs the lifetime value of hypermarket as well as attracts huge number of customer to repurchase and revisited the hypermarket in future." @default.
- W80352056 created "2016-06-24" @default.
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- W80352056 date "2012-03-29" @default.
- W80352056 modified "2023-09-24" @default.
- W80352056 title "Fresh Food Product as a Strategy of Sustaining the Hypermarket Lifetime Value: An Evident from Survey and Un-Structured Interview’s Session" @default.
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