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- W80370511 abstract "Issues connected with customer choice on the market most frequently focus on the features of products offered by manufacturers. The dynamic growth in the number of service and commercial enterprises has meant that they have become an extremely important factor in this process, shaping the needs, attitudes and preferences of consumers. The process of shopping is a complex one, in which the features of the products that the consumer goes to a shop for play a significant role. However, increasingly frequently a key role in purchasing decisions is played by commercial companies designing their product ranges and providing their clients with additional benefits linked not only with the offered range. These include: level of service, atmosphere in the shop, additional services, convenience of shopping, accessibility, parking, forms of payment, etc. These are factors that the commercial firm can have an influence on. It can thus consciously design and organise elements that are accessible to it and which together combine to make up the usefulness of the given commercial service as perceived by the shopper-buyer. A number of factors in the shop surroundings also have an influence on the purchasing decision, which may determine the choice of a particular place for doing shopping and may also, consequently, have an influence on the choice of a given basket of goods and services. The methodology proposed in the article, consisting in identifying the factors influencing customer purchasing decisions and indicating relations between these factors, makes use of a number of statistical methods and information-gathering techniques. It enables the author to determine the links between large numbers of factors, to limit the number of factors to those which have a key meaning in the process of buying, as well as to identify hidden factors. To this end, questionnaire research was carried out among 152 customers of large format stores (supermarkets and hypermarkets). In the research process, factor analysis and cluster analysis were applied. The study resulted in the creation of a list of 5 factors outside shops and 6 factors inside shops that influence the purchasing decisions of consumers. (original abstract)" @default.
- W80370511 created "2016-06-24" @default.
- W80370511 creator A5057315307 @default.
- W80370511 date "2008-01-01" @default.
- W80370511 modified "2023-09-23" @default.
- W80370511 title "Cechy usługi handlowej a czynniki wyboru wielkopowierzchniowego obiektu handlowego" @default.
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