Matches in SemOpenAlex for { <https://semopenalex.org/work/W808225365> ?p ?o ?g. }
Showing items 1 to 64 of
64
with 100 items per page.
- W808225365 endingPage "42" @default.
- W808225365 startingPage "35" @default.
- W808225365 abstract "This paper examines consumers’ behavior towards UK private labels (PL) across four categories: soft drinks, chocolate, banking and fuel. The results show that cross-category PL purchasing is stronger between related categories and PLs from the same tiers. However, the relationship is weak to non-existent for unrelated categories (chocolate and banking). These findings provide implications for retailers regarding the stretch ability of PL brand’s strategy across categories and across different PL quality tiers. The findings also provide insights into the potential to cross sell PLs in unrelated categories to current PL buyers." @default.
- W808225365 created "2016-06-24" @default.
- W808225365 creator A5022288792 @default.
- W808225365 creator A5084721539 @default.
- W808225365 date "2015-01-01" @default.
- W808225365 modified "2023-09-23" @default.
- W808225365 title "Buying of Private Labels Across Categories: How Far Is too far?" @default.
- W808225365 cites W1973916720 @default.
- W808225365 cites W1991218014 @default.
- W808225365 cites W1996344987 @default.
- W808225365 cites W2014847757 @default.
- W808225365 cites W2046116647 @default.
- W808225365 cites W2049962708 @default.
- W808225365 cites W2068383807 @default.
- W808225365 cites W2089586142 @default.
- W808225365 cites W2106875770 @default.
- W808225365 cites W2148161244 @default.
- W808225365 cites W2153392867 @default.
- W808225365 cites W2355993412 @default.
- W808225365 cites W4298232314 @default.
- W808225365 doi "https://doi.org/10.1007/978-3-319-20182-5_4" @default.
- W808225365 hasPublicationYear "2015" @default.
- W808225365 type Work @default.
- W808225365 sameAs 808225365 @default.
- W808225365 citedByCount "3" @default.
- W808225365 countsByYear W8082253652017 @default.
- W808225365 countsByYear W8082253652018 @default.
- W808225365 countsByYear W8082253652019 @default.
- W808225365 crossrefType "book-chapter" @default.
- W808225365 hasAuthorship W808225365A5022288792 @default.
- W808225365 hasAuthorship W808225365A5084721539 @default.
- W808225365 hasConcept C111472728 @default.
- W808225365 hasConcept C112698675 @default.
- W808225365 hasConcept C138885662 @default.
- W808225365 hasConcept C144133560 @default.
- W808225365 hasConcept C162853370 @default.
- W808225365 hasConcept C2778813691 @default.
- W808225365 hasConcept C2779530757 @default.
- W808225365 hasConceptScore W808225365C111472728 @default.
- W808225365 hasConceptScore W808225365C112698675 @default.
- W808225365 hasConceptScore W808225365C138885662 @default.
- W808225365 hasConceptScore W808225365C144133560 @default.
- W808225365 hasConceptScore W808225365C162853370 @default.
- W808225365 hasConceptScore W808225365C2778813691 @default.
- W808225365 hasConceptScore W808225365C2779530757 @default.
- W808225365 hasLocation W8082253651 @default.
- W808225365 hasOpenAccess W808225365 @default.
- W808225365 hasPrimaryLocation W8082253651 @default.
- W808225365 hasRelatedWork W183249021 @default.
- W808225365 hasRelatedWork W1976490850 @default.
- W808225365 hasRelatedWork W1979564835 @default.
- W808225365 hasRelatedWork W2000050347 @default.
- W808225365 hasRelatedWork W2040407859 @default.
- W808225365 hasRelatedWork W2167994724 @default.
- W808225365 hasRelatedWork W2779851879 @default.
- W808225365 hasRelatedWork W2939818122 @default.
- W808225365 hasRelatedWork W3005615815 @default.
- W808225365 hasRelatedWork W4309402069 @default.
- W808225365 isParatext "false" @default.
- W808225365 isRetracted "false" @default.
- W808225365 magId "808225365" @default.
- W808225365 workType "book-chapter" @default.