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- W808376675 abstract "Self-promotion, which allows political parties to present themselves as a group of people who are reliable, experienced and ambitious, plays a key role in pre-election propaganda. In the parliamentary election campaign in 2007, politicians of the two leading rival parties — PO and PiS — used both explicit and implicit ways of self-presentation with the aim of winning the sympathy of voters. The explicit means included the first person plural verb forms; the implicit means- a much larger group- encompassed various ingratiation techniques and linguistic means such as metaphors or presuppositions. The main goal of the following article is to demonstrate that the pre-election self-presentation of PO and PiS uses the same (mostly manipulative) mechanisms of verbal influence on voters, although the rhetoric, views, or agendas of both parties vary considerably." @default.
- W808376675 created "2016-06-24" @default.
- W808376675 creator A5037303748 @default.
- W808376675 date "2014-01-01" @default.
- W808376675 modified "2023-09-23" @default.
- W808376675 title "Mechanizmy autoreklamy w propagandzie wyborczej PO i PiS-u (na przykładzie kampanii wyborczej do parlamentu w 2007 roku)" @default.
- W808376675 doi "https://doi.org/10.31286/jp.94.2.5" @default.
- W808376675 hasPublicationYear "2014" @default.
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