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- W812107872 abstract "A media campaign launched by the National Institute on Alcohol Abuse and Alcoholism (NIAAA) is discussed. Three types of campaign materials are used: TV public service announcements; radio public service announcements; and printed materials including posters, magazines, advertisements, articles, and brochures, etc. The campaign was developed on the basis of a literature review on drinking practices among teenagers and women, and the proposed campaign material was tested on focus groups. Attitudes revealed in focus group studies are noted. Two brochures aimed at teenagers are briefly described as well as television spots on how women can avoid drinking problems and refuse unwanted drinks. The pregnant woman's duty to her family is the focus of other TV spots." @default.
- W812107872 created "2016-06-24" @default.
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- W812107872 date "1982-07-01" @default.
- W812107872 modified "2023-09-28" @default.
- W812107872 title "SOCIAL PRESSURES AND POPULAR ATTITUDES TOWARD DRINKING ARE TARGETS OF TV AND RADIO ADS" @default.
- W812107872 hasPublicationYear "1982" @default.
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