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• W812176151 abstract "Get Outta Town! ads around Brooklyn, Queens, and Manhattan have screamed. To New Yorkers of five boroughs (and maybe a little beyond), recent message has been clear. For a couple of years now, a big focus for tourism in New State--at behest of our current Governor Cuomo--has been to get people of The City and close environs to vacation Upstate. Posters in city buses try to catch riders' attention with photos of exciting things to see or do north of Yankee Stadium. TV and radio spots with voiceovers by well-known New Yorkers urge city dwellers and suburbanites to think of Hudson Valley, Finger Lakes, or Adirondacks when they're looking for a weekend--or a week-long--getaway. For a short time, even some cars on 42nd Street crosstown shuttle were wrapped with dramatic images of hikers or snowboarders and a call to take advantage of Upstate assets for recreation and relaxation. [ILLUSTRATION OMITTED] Actually, this is hardly a new idea. While lecturing to city folks in Boston and Connecticut in 1860s about health-enhancing, spirit-reviving values of travel to Great North Woods, Rev W H. H. Murray became a household name--Adirondack Murray--to urban dwellers. His book, Adventures in Wilderness, or, Camp-Life in Adirondacks went through eight printings in 1869, its first year. Realizing its value as a tourist's guide, Murray's later editions included maps of region and train schedules from various Eastern cities to places like Lake George, Old Forge, and Saranac Lake. An amazing flurry of activity in these isolated areas occurred; railroad and steamboat access deep into wilderness was created to accommodate sudden demand; scores of rustic Great Camps and upscale resorts were constructed in wilds to appeal to people who were not quite used to living like Adirondackers; and a regional industry of hunting and fishing guides, camp caretakers and cooks, guideboat and canoe builders, tourist cabin and small hotel owners was born. [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] In same era, vacationers from The City--especially more prosperous kind--found their way to various parts of Upstate to vacation. Seasonal homes were built in Hudson Valley, a short train ride from Grand Central Station. Ethnic resorts and hotels, catering to Irish, Germans, Czechs, and Italians, prospered as did, of course, much-celebrated Jewish destinations to the Borscht Belt in Catskills. Niagara Falls for honeymoons, wineries and TB-cure resorts in Finger Lakes, religious retreats like Chautauqua Institution and Lily Dale--all these and more have had their days as popular destinations away from city life. Some are still doing well; some are long gone. Promoting travel to the provinces is not a new idea, either. Who doesn't recognize iconic I Love New York logo--complete with red heart symbol--that was created by graphic artist Milton Glaser for a state-funded ad campaign in 1977, to promote tourism to New City? Soon after, came song I Love New York, and within a couple of years Governor Hugh Carey declared it New State's anthem. By that time program and funds to support it were increased to attract tourists to all parts of state. In years since--including current TV ad series that run frequently--the usual emphasis has been recreation in Great Outdoors. Exciting video of happy people in inflated rafts crashing through white water in upper Hudson near North Creek, seniors and teenagers racing down slopes of Whiteface Mountain on skis or snowboards, anglers standing hip deep in Catskill streams and casting for trout, or families cycling around breathtaking waterfalls in Letchworth State Park--all provide clarion call for tourists to jump in their Volvos or minivans and head upstate. It's Adirondack Murray all over again, 21st-century style. …" @default.
• W812176151 created "2016-06-24" @default.
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• W812176151 date "2014-09-22" @default.
• W812176151 modified "2023-09-28" @default.
• W812176151 title "An Open Invitation to My Downstate Friends" @default.
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