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- W817155745 abstract "Transportation research is often open ended and difficult to measure, in that its beneficiaries may not know how they have been served by research activities and results. This research project sought to 1) obtain feedback from Ohio Department of Transportation (ODOT) constituents, 2) develop a strategic communication plan that supports ODOT's overall mission and goals, keeping in mind research office resources, and 3) develop a communication template that other DOTs could model or use. To accomplish these objectives, existing knowledge, attitudes, and behaviors regarding ODOT's research office were obtained through a number of surveys. Those surveyed included the Ohio general public, internal DOT constituents (technical liaisons, administrators and directors, district deputy directors, district research contacts, FHWA regional center directors) and external DOT constituents (consultants, contractors, transportation committee legislators, and college civil engineering department heads). In addition, a nationwide survey of DOT research office directors was conducted to determine the constituents with whom their offices communicate and the means by which they do so. Common areas of interest among constituents were identified, from which key research office messages were proposed, so they might be included in research office correspondence and publicity. Constituents' preferred methods of obtaining research office information also was explored. The study found that most research office directors believe they communicate well internally but do not communicate effectively to external audiences. It was found that part of this problem could lie in the underutilization of communication office personnel, who have the training and contacts to spread the word about transportation research." @default.
- W817155745 created "2016-06-24" @default.
- W817155745 creator A5027887768 @default.
- W817155745 creator A5056417936 @default.
- W817155745 date "2005-07-01" @default.
- W817155745 modified "2023-09-26" @default.
- W817155745 title "Communication Strategies for State Transportation Research Programs (4 Volumes); Volume I: Why Worry About Communication?; Volume II: Internal ODOT Constituent Surveys; Volume III: External ODOT Constituent Surveys; Volume IV: Other External ODOT Constituent Surveys" @default.
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