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- W817984003 abstract "This empirical research examines the conceptions of interpersonal relationships in an electronic community. Focusing on one text-based bulletin board, the research explores the meanings heavy users (insiders) attribute to their interactions with fellow members. Adopting an interpretivist / social constructionist perspective and a virtual ethnographic process the researcher draws from George Kelly's Personal Construct Theory and Means-End Chain analysis to explore these meanings as expressed in attributes of interactions, consequences and personal values. Using construct elicitation, laddering and pyramiding techniques within the context of an electronic depth interview and wider feedback from the community at large, seven themes emerge. These surround the importance of conflict within the community, debates, entertainment, friendship, interaction, sharing and support. The research makes several contributions to knowledge. To theory, it demonstrates the application of the means-end chain model to interpersonal relationships in electronic environments. It identifies the core values underpinning electronic community use of heavy users. A contribution is further made in the categorization process of electronic communities on the basis of relational activity. To methodology, the work explores the process of conducting virtual ethnographies and presents a first hand reflexive account. The research also demonstrates the richness and abundance of data that can be collecting using electronic research methods. Further contributions are made in the field of ethics identifying means of safeguarding the integrity of the research process and the safety of participants. Finally practical managerial contributions are made in identifying the role interpersonal relationships in electronic community plays in the perceptions of its heavy users." @default.
- W817984003 created "2016-06-24" @default.
- W817984003 creator A5086398836 @default.
- W817984003 date "2004-10-01" @default.
- W817984003 modified "2023-09-26" @default.
- W817984003 title "Consumer-to-consumer interpersonal relationships in electronic community: a 'digital' exploration of conceptions, attributes, consequences and personal values in a major UK sporting organization" @default.
- W817984003 hasPublicationYear "2004" @default.
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