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- W818176858 abstract "We propose that loyalty beliefs, loyalty attitudes, and trust intentions lead to loyalty behavior. Loyalty behavior is positively influenced by cognitive, affective, and conative loyalty attitudes toward the product/service/vendor as well as by trusting intentions towards the product/service/vendor as well as by loyalty beliefs about the product/service/vendor. We posit that value is the main cognitive attitude influence that leads to the creation of loyalty behavior. This study augments the existing loyalty literature by incorporating Han and Han's (2001) value framework that includes content and contextual variables as the main loyalty cognitive influences on loyalty behavior. Additionally, the study introduces the effects of trusting intentions on loyal attitudes that lead to loyalty behavior." @default.
- W818176858 created "2016-06-24" @default.
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- W818176858 date "2014-10-31" @default.
- W818176858 modified "2023-09-23" @default.
- W818176858 title "Understanding E-Commerce Loyalty Formation" @default.
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- W818176858 doi "https://doi.org/10.1007/978-3-319-11845-1_74" @default.
- W818176858 hasPublicationYear "2014" @default.
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