Matches in SemOpenAlex for { <https://semopenalex.org/work/W821783856> ?p ?o ?g. }
Showing items 1 to 61 of
61
with 100 items per page.
- W821783856 abstract "Since the 1990s, airports have become more proactive and innovative in marketing themselves, including using brand names and slogans. This paper investigates the use of airport brand names and slogans. Data were extracted from airport websites, using content analysis, for 1,562 airports worldwide. The analysis investigates the use of airport brand names and slogans at these airports, including differences according to geographic location. Findings show that three-quarters of airports are named after a single place. Almost half include a reference to the scope of services available at the airport in their name. Significant differences in airport names and slogans exist between world regions. In Europe, naming an airport after natural or man-made attractions is most common. Naming an airport after a political leader and/or revolutionary is most common in Latin America/the Caribbean, and naming after royalty is most common in the Middle East. Only 10% of all airports use a slogan, which is primarily a North American practice. A more detailed analysis of 451 airports in Europe was also conducted to examine the use of brand names and slogans according to airport size and corporate governance structure. The results from this analysis show that 25% of airports have two or more place names; one is typically the name of the place in which the airport is located, while the other tends to be the name of the nearest main city or town. Including a reference to the scope of services available at the airport is significantly more common at larger versus smaller airports in Europe. Approximately 15% of the European airports used a slogan, with the use of a slogan being significantly more common at airports in Europe that are owned or operated by private interests versus those that are publicly owned and operated. Limitations of the study and potential directions for future research are discussed." @default.
- W821783856 created "2016-06-24" @default.
- W821783856 creator A5026645211 @default.
- W821783856 creator A5070850619 @default.
- W821783856 date "2011-10-01" @default.
- W821783856 modified "2023-09-26" @default.
- W821783856 title "What's in a Name? Analysis of Airport Brand Names and Slogans" @default.
- W821783856 hasPublicationYear "2011" @default.
- W821783856 type Work @default.
- W821783856 sameAs 821783856 @default.
- W821783856 citedByCount "3" @default.
- W821783856 countsByYear W8217838562012 @default.
- W821783856 countsByYear W8217838562013 @default.
- W821783856 crossrefType "journal-article" @default.
- W821783856 hasAuthorship W821783856A5026645211 @default.
- W821783856 hasAuthorship W821783856A5070850619 @default.
- W821783856 hasConcept C112698675 @default.
- W821783856 hasConcept C116856471 @default.
- W821783856 hasConcept C144133560 @default.
- W821783856 hasConcept C166957645 @default.
- W821783856 hasConcept C17744445 @default.
- W821783856 hasConcept C199360897 @default.
- W821783856 hasConcept C199539241 @default.
- W821783856 hasConcept C205649164 @default.
- W821783856 hasConcept C2778012447 @default.
- W821783856 hasConcept C2780619561 @default.
- W821783856 hasConcept C41008148 @default.
- W821783856 hasConcept C94625758 @default.
- W821783856 hasConceptScore W821783856C112698675 @default.
- W821783856 hasConceptScore W821783856C116856471 @default.
- W821783856 hasConceptScore W821783856C144133560 @default.
- W821783856 hasConceptScore W821783856C166957645 @default.
- W821783856 hasConceptScore W821783856C17744445 @default.
- W821783856 hasConceptScore W821783856C199360897 @default.
- W821783856 hasConceptScore W821783856C199539241 @default.
- W821783856 hasConceptScore W821783856C205649164 @default.
- W821783856 hasConceptScore W821783856C2778012447 @default.
- W821783856 hasConceptScore W821783856C2780619561 @default.
- W821783856 hasConceptScore W821783856C41008148 @default.
- W821783856 hasConceptScore W821783856C94625758 @default.
- W821783856 hasIssue "1" @default.
- W821783856 hasLocation W8217838561 @default.
- W821783856 hasOpenAccess W821783856 @default.
- W821783856 hasPrimaryLocation W8217838561 @default.
- W821783856 hasRelatedWork W135654903 @default.
- W821783856 hasRelatedWork W2018436555 @default.
- W821783856 hasRelatedWork W2333198950 @default.
- W821783856 hasRelatedWork W2506334583 @default.
- W821783856 hasRelatedWork W2559189247 @default.
- W821783856 hasRelatedWork W2620779766 @default.
- W821783856 hasRelatedWork W266526855 @default.
- W821783856 hasRelatedWork W3121356674 @default.
- W821783856 hasRelatedWork W3213790782 @default.
- W821783856 hasRelatedWork W574076566 @default.
- W821783856 hasRelatedWork W595375823 @default.
- W821783856 hasRelatedWork W2603360006 @default.
- W821783856 hasVolume "6" @default.
- W821783856 isParatext "false" @default.
- W821783856 isRetracted "false" @default.
- W821783856 magId "821783856" @default.
- W821783856 workType "article" @default.