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- W821792828 abstract "Abstract : The purposes of this study were to segment knit wear consumers by their lifestyles and to examine knit wearpurchase behavior among the lifestyle segments. The subjects of this study were female consumers who were residentsin Seoul and metropolitan areas. The researchers distributed the questionnaires and the final sample of 357 was used forthe data analysis. The statistical analysis methods used for the study were factor analysis, cluster analysis, ANOVA, Dun-can test, and χ 2 -test. The results showed that the lifestyle factors had 6 dimensions: fashion, planned purchase, sociallyactive, impulsive consumption, brand, and leisure/culture. These factors were categorized into four groups: brand orientedgroup, passive group, rational/social group, and fashion/impulsive consumption group. The results also showed that therewere significant differences among the groups in regard to knit wear purchase criteria, knit wear image preferences, andother knit wear purchase behaviors. For example, brand oriented group considered design and brand name/fashion impor-tant as knit wear selection criteria, and the group preferred an elegance image and a modern image than did other groups. Key words: Knit wear, Lifestyle, Purchase Behavior" @default.
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- W821792828 date "2009-01-01" @default.
- W821792828 modified "2023-10-02" @default.
- W821792828 title "Purchase Behavior of Knit Wear Based on Lifestyle Segments" @default.
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