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- W823799796 abstract "The TV quiz scandal of 1958 was a critical moment in advertising history when integrity and ethics became a serious concern in the advertising industry. This study examined two leading trade journals’ editorial stands toward professional ethics in advertising and their coverage of ethical issues during the upheaval." @default.
- W823799796 created "2016-06-24" @default.
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- W823799796 date "2014-12-13" @default.
- W823799796 modified "2023-09-23" @default.
- W823799796 title "The Role of the Trade Press in Promoting Professional Ethics in the Advertising Industry: The Case of the TV Quiz Scandal 1958–60" @default.
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- W823799796 doi "https://doi.org/10.1007/978-3-319-13141-2_34" @default.
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