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• W825131430 abstract "This study explores the intersections between macro- and positive-marketing approaches to how we improve human welfare, and to consider whether the development of thought in macromarketing can offer insight into questions important to the study of positive marketing. Two perspectives in macromarketing—the developmental school and the critical school—are offered as orientations toward positive marketing research." @default.
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• W825131430 date "2015-12-01" @default.
• W825131430 modified "2023-10-12" @default.
• W825131430 title "Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars" @default.
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• W825131430 doi "https://doi.org/10.1016/j.jbusres.2015.06.038" @default.
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