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- W825753992 abstract "This article gives tips and techniques for effective communication of Intelligent Transportation Systems (ITS) principles with the general public. It warns of the overuse of technical terms and stresses the importance of minimizing the number of syllables in words and the usage of short sentences. Marketing tips are also given. The article features a list of frequently used terms with simplified terminology." @default.
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- W825753992 date "1998-01-01" @default.
- W825753992 modified "2023-09-28" @default.
- W825753992 title "ITS IN PLAIN ENGLISH : A GUIDE TO COMMUNICATING WITH THE MASSES" @default.
- W825753992 hasPublicationYear "1998" @default.
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