FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W82683686> ?p ?o ?g. }

• W82683686 abstract "Budapest University of Economic Sciences and Public AdministrationThesis SummaryMarketing and Sponsoring in SportsPrepared by: Christos ArkoumanisSupervisor: Nadasi KatalinMarketing and Sponsoring in the Sports industry plays a very important role in our days.This is the major topic that I have analyzed in my thesis, looking from the perspective ofthe companies, how much and how they benefit from this wide spectrum and free market,and what they have done in order to improve the image of the clubs and their entiresurrounding environment. I chose this topic because I find it interesting how thecompanies choose teams and events to sponsor and what effects these marketingactivities can have. Another interesting thing that I saw when I was preparing my paper isthat those companies that choose to participate are not directly sport involvingcompanies, they vary from banks like Barclays or airline companies like Emirates. Thisvariation of the companies shows that sport and especially Football and the Formula Oneraces attract the attention of people and companies too.One very important element of this relation is that sport sponsorship has grown to be animportant part of the marketing communication mix for companies over the past decadesand it is also an important source of income for sports entities. My thesis work aimed tolook at sports sponsorship as marketing communication tool, regarding the issues of theobjectives with the sponsorship, selection of sports entity to sponsor and effect measuringof the sponsorship.The reasons why companies choose sports to advertise themselves are:Numbers: Significant amount of people are involved in the sports and especially sportsmen and womenMedia Coverage: Both in terms of volume and quality, is significant for sport. In thiscase the market has created a need for private sport television that allows them to projectthe games to many countries abroadEmotions: It is possible through the medium of sport to bond emotionally withconsumers, and sport is unique in the extent to which this is possible.Caring for the community: By sponsoring sport, a company is at the same timeshowing that they care about the community and those things that are important to theirconsumers. two of the biggest evolutions that sponsoring has brought about in the sportsand especially in the football industry is the “Kick Racism Out Of Football” first stared inEngland and then it spread all over Europe and the other campaign is the LanceArmstrong (six times world cycling champion that was infected by cancer) anti cancercampaign “LIVESTRONG” having its marketing roots to Nike.It motivates the sales force and creates sales opportunities for the companies that chooseto sponsor sports and through that procedure advertise their brand name and products.Sponsoring offers an ideal platform for launching new products or moving into newmarket lines.It is also the ideal medium for experimental marketing. That is to create experiences,which customers will remember to the company’s benefit.A more targeted approach is possible. Specific target audiences to be influenced can beselected. Sponsored events provide a platform to showcase products in a selectedenvironment. Through a carefully selected sponsorship a company can change orenhance their corporate and social image.Considering these facts and taking into consideration the most important marketingtechnique, Ambush Marketing which is an attempt by a third party to associate itselfdirectly or indirectly with a sports event or the event's participants without their sanction,thereby depriving official sponsors, suppliers and partners of much of the commercialvalue derived from the 'official' designation I have chose to focus on some of the biggestmultinational companies that participate in this market.Companies such as Vodafone (sponsoring football teams, Formula One team andPersonalities), Siemens Mobile (also being in the same line of activities as Vodafone),Credit Suisse and Barclays bank that sponsor sport events and teams and finally EmiratesAirlines that have made blockbuster move by constructing and sponsoring sport venueshave attracted my attention and have also created my basis for analysis in my paper.To back up my arguments I have developed a SWOT analysis that shows clearly themarket conditions and the current situation. Finally in the end I have outlined somereasons that might hinder the sponsoring activities such as legal systems that exist insome European counties and also some external factors such as hooliganism andalcoholism that might create a negative profile towards the community and the companiesthat might choose in the future to get involved in this field.Concluding I hope that you will like my thesis work and that it will be an interesting andeasy readable paper covering the general outlook of this market and the marketparticipants." @default.
• W82683686 created "2016-06-24" @default.
• W82683686 creator A5053964298 @default.
• W82683686 date "2005-01-01" @default.
• W82683686 modified "2023-09-27" @default.
• W82683686 title "Marketing and Sponsoring in Sports" @default.
• W82683686 hasPublicationYear "2005" @default.
• W82683686 type Work @default.
• W82683686 sameAs 82683686 @default.
• W82683686 citedByCount "0" @default.
• W82683686 crossrefType "journal-article" @default.
• W82683686 hasAuthorship W82683686A5053964298 @default.
• W82683686 hasConcept C10138342 @default.
• W82683686 hasConcept C112698675 @default.
• W82683686 hasConcept C127413603 @default.
• W82683686 hasConcept C144133560 @default.
• W82683686 hasConcept C162853370 @default.
• W82683686 hasConcept C17744445 @default.
• W82683686 hasConcept C182306322 @default.
• W82683686 hasConcept C18762648 @default.
• W82683686 hasConcept C192975520 @default.
• W82683686 hasConcept C199539241 @default.
• W82683686 hasConcept C200288055 @default.
• W82683686 hasConcept C2778444522 @default.
• W82683686 hasConcept C39549134 @default.
• W82683686 hasConcept C545824763 @default.
• W82683686 hasConcept C54649085 @default.
• W82683686 hasConcept C78519656 @default.
• W82683686 hasConcept C98716237 @default.
• W82683686 hasConceptScore W82683686C10138342 @default.
• W82683686 hasConceptScore W82683686C112698675 @default.
• W82683686 hasConceptScore W82683686C127413603 @default.
• W82683686 hasConceptScore W82683686C144133560 @default.
• W82683686 hasConceptScore W82683686C162853370 @default.
• W82683686 hasConceptScore W82683686C17744445 @default.
• W82683686 hasConceptScore W82683686C182306322 @default.
• W82683686 hasConceptScore W82683686C18762648 @default.
• W82683686 hasConceptScore W82683686C192975520 @default.
• W82683686 hasConceptScore W82683686C199539241 @default.
• W82683686 hasConceptScore W82683686C200288055 @default.
• W82683686 hasConceptScore W82683686C2778444522 @default.
• W82683686 hasConceptScore W82683686C39549134 @default.
• W82683686 hasConceptScore W82683686C545824763 @default.
• W82683686 hasConceptScore W82683686C54649085 @default.
• W82683686 hasConceptScore W82683686C78519656 @default.
• W82683686 hasConceptScore W82683686C98716237 @default.
• W82683686 hasLocation W826836861 @default.
• W82683686 hasOpenAccess W82683686 @default.
• W82683686 hasPrimaryLocation W826836861 @default.
• W82683686 hasRelatedWork W1501519796 @default.
• W82683686 hasRelatedWork W2048437147 @default.
• W82683686 hasRelatedWork W2098884223 @default.
• W82683686 hasRelatedWork W2175167308 @default.
• W82683686 hasRelatedWork W2204405390 @default.
• W82683686 hasRelatedWork W2491592997 @default.
• W82683686 hasRelatedWork W2518084663 @default.
• W82683686 hasRelatedWork W2530602001 @default.
• W82683686 hasRelatedWork W2596210524 @default.
• W82683686 hasRelatedWork W2602625284 @default.
• W82683686 hasRelatedWork W2615871042 @default.
• W82683686 hasRelatedWork W286052528 @default.
• W82683686 hasRelatedWork W2889293789 @default.
• W82683686 hasRelatedWork W2944793576 @default.
• W82683686 hasRelatedWork W2971802472 @default.
• W82683686 hasRelatedWork W369112950 @default.
• W82683686 hasRelatedWork W562802717 @default.
• W82683686 hasRelatedWork W642106281 @default.
• W82683686 hasRelatedWork W2161303462 @default.
• W82683686 hasRelatedWork W3123311398 @default.
• W82683686 isParatext "false" @default.
• W82683686 isRetracted "false" @default.
• W82683686 magId "82683686" @default.
• W82683686 workType "article" @default.