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- W828459715 abstract "This bachelor thesis deals with a marketing communications strategy of the brand 34R BMX and its outcome will be a suggestion how to improve the marketing communications. In the theoretical part, the basic terms and the concept of this topic are explained. The practical part describes the current marketing communications strategy used by the 34R BMX and is analyzed in terms of particular promotional channels and social sites on the internet right after. The practical part continues with the questionnaire survey and its assessment. These steps are a main source for the conclusion and the aim of this thesis in the form of suggestions and innovation in the marketing communications strategy of the brand 34R BMX." @default.
- W828459715 created "2016-06-24" @default.
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- W828459715 date "2012-11-30" @default.
- W828459715 modified "2023-09-23" @default.
- W828459715 title "An Innovation in the Marketing Communications Strategy for the Brand 34R BMX" @default.
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