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- W829562864 abstract "Up to 1950, advertising of meats had been limited primarily to products of a firm and not to the products of the entire industry. During the 1950's meat producers through their organizations started promotional programs to get the public to purchase the particular commodity which each group had to sell. (Pioneers in commodity group promotion of products were the Southwestern citrus people, marketing under the Sunkist label as early as 1908, and the dairymen who, through the American Dairy Association, began dairy advertising through state producer groups as early as 1940.)" @default.
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- W829562864 date "1964-01-01" @default.
- W829562864 modified "2023-09-23" @default.
- W829562864 title "Does Advertising Aid Retail Meat Sales" @default.
- W829562864 hasPublicationYear "1964" @default.
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