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- W83114985 abstract "In recent years, subscription services are attracting attention in online music and movie distributions. Users are allowed unlimited use of their services with a flxed price, and online stores can expect constant revenue stream. For online stores providing subscription services, users that subscribe for long periods are loyal customers. To extract characteristic purchase patterns in loyal customers can help to select distribution contents, and to identify potential loyal customers. In this paper, we model subscription periods by purchase patterns using survival analysis, and propose an algorithm for extracting purchase patterns from a large-scale data set. We show the validity of our method with artiflcial and real data sets." @default.
- W83114985 created "2016-06-24" @default.
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- W83114985 date "2007-01-01" @default.
- W83114985 modified "2023-09-27" @default.
- W83114985 title "Purchase Pattern Analysis of Loyal Customers in Subscription Services" @default.
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- W83114985 hasPublicationYear "2007" @default.
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