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• W831261223 abstract "AbstractThe media cultural imperialism theory suggests a movement of media products (TV, music, films, magazines, newspapers, internet) from predominantly Anglo-Western North to non-Western South. Such movement, it is claimed, has the tendency of suppressing local production and creating a dependency on imported media products. Yet within the last decade a new counter-flow of media products started manifesting itself. Southern nations became centers of production and distribution of media products that are consumed and often appropriated in the same Southern zones. This paper explores this process of contraflow in media consumption and production, using the youth entertainment industries of music and filmmaking in Kano, northern Nigeria.IntroductionOver the last decades media in all forms, transnational flows of representative identities and the globalization of American entertainment ethos have combined to create a climate of mistrust for either globalization as a concept, or Americanization not only Muslim countries and communities, but also in traditional societies. Thus what is of further significance is the way media is used to construct identities and share these constructs with communities sharing these identities. Obviously then, the usage of identityconstruct kits from different communities may communicate different conceptions of the communities and consequently lead to misrepresentation of identities. And yet, the desire for acceptance - even if the globalized is localized to acceptance beyond the immediate community - leads to experimentation of various forms of acceptance of representational identities beyond the immediate localized communities. This is the scenario that creates issues of the role of entertainment in such communities.Academic responses to various facets of global entertainment have changed drastically over the last forty years, reflecting for the most part huge changes in technology, media infrastructure, and entertainment content.1 This naturally led to development of theories of imitation - with the view that availability of new communication technologies would enable developing countries to imitate the West in a process of modernization.Thus two contrasting attitudes towards globalization can be found.2 The first is expressed by cultural theorists who welcome globalization as a means for the reinforcement of international dialogue. It enables minorities to gain attention beyond national borders. An opposing point of view stresses the threat that globalization poses to democracies and international politics, aiming at limiting the influence of worldwide capitalism. Both these views at least concur a certain degree of weakness in recipient systems as a result of the transnational flow of influences. What needs to be determined is the extent to which the recipient systems - I do not accept Curran's term of nation-state; such entities are too complex to be treated as single - are transformed.Indeed Media and Cultural Studies' theories of globalization tended to focus attention on the role of mass media in the society,3 how they are communicated and preserved in transnational context. Another focus is on how people appropriate media, and which identities they create with the new transformed media.4Consequently, industrialization and modernization both entail the spread of common sets of behaviors and attitudes within the context of economic change.5 However, the globalization of culture also takes place independent of whatever economic changes are occurring in a particular region or society. Traditionally, the transmission of culture across societies was facilitated by two main media: migration and literacy. People learned about other cultures either through movement of the people from one place to the other, or by reading about other cultures and adopting or adapting what they learned. These traditional media could, under certain circumstances, be effective means for the transmission of cultures across the globe. …" @default.
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• W831261223 date "2012-01-01" @default.
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• W831261223 title "Transnational Media Flows and Contra-Flows: Shifting Paradigms in South-South Entertainment Flows" @default.
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