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- W834071757 abstract "Summary The aim of this pilot study was to investigate the consumer’s willingness to buy ω-3 eggs in the Greek market as related to the consumer beliefs about the ω-3 eggs and the importance given by the consumers in various ω-3 egg attributes. A random of 45 egg consumers was interviewed using the face to face questionnaire interview method. Mean weekly purchase was found at 6 ω-3 eggs per family. The majority of the respondents always take into account the packaging and labelling of ω-3 respectively. Furthermore, the majority of respondents always take into account the shell colour and shell clarity. Egg size is also a quite important criterion for the 66.7% of consumers, who buy ω-3 eggs. Moreover, the vast majority of respondents always check the ‘best before’ attribute when buying eggs. The 48.9 % of respondents reported that they take into account the price, when buying the ω-3 eggs, while the 51.1% of them never consider the price in their purchase. On the contrary, the brand name seems to be a very important criterion when purchasing ω-3 eggs by the 71.2% of the respondents. One of the principal reasons for buying ω-3 eggs by the Greek consumers is their ‘health value’ since the 93.3% of the consumers believe that the ω-3 eggs are healthier than the regular eggs. However, when the consumers are asked to give their opinion about specific health attributes of ω-3 eggs, many of the respondents ‘do not know’. Concluding, the principal reasons for buying ω-3 eggs by the Greek consumer are a) the belief that ω-3 eggs are healthier than the regular eggs, and b) the importance of packaging and value attributes of the ω-3 eggs." @default.
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- W834071757 date "2005-01-01" @default.
- W834071757 modified "2023-09-23" @default.
- W834071757 title "Consumer's willingness to buy ω-3 eggs in the Greek market" @default.
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