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- W83407629 abstract "Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks well received European adaptation of Malhtoras classic text whilst also drawing on the strengths of Malhotras most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Рекомендуется для студентов, изучающих маркетинговые исследования как на базовом, так и на продвинутом уровне. Данное издание представляет собой адаптацию классического американского учебника и содержит подробный разбор количественных и качественных методов прикладных маркетинговых исследований." @default.
- W83407629 created "2016-06-24" @default.
- W83407629 creator A5036563318 @default.
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- W83407629 date "2002-01-01" @default.
- W83407629 modified "2023-09-27" @default.
- W83407629 title "Marketing Research, European Edition: An Applied Approach (Маркетинговые исследования: прикладной подход)" @default.
- W83407629 hasPublicationYear "2002" @default.
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