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- W834868750 abstract "This paper builds upon the literature on global marketing strategy and work force management strategy to draw linkages between the two. The overall hypothesis is that work force management strategies can provide a catalyst for developing effective global marketing strategies. The assumption is, a company that assertively cultivates work force management strategies is better equipped to manage the issues associated with global marketing competitiveness. This, in turn, gives the diversity oriented company a global competitive edge over other companies." @default.
- W834868750 created "2016-06-24" @default.
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- W834868750 date "2015-01-01" @default.
- W834868750 modified "2023-09-27" @default.
- W834868750 title "Work Force Diversity Management Strategy: A Catalyst for Global Marketing Competitiveness" @default.
- W834868750 doi "https://doi.org/10.1007/978-3-319-13084-2_56" @default.
- W834868750 hasPublicationYear "2015" @default.
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